Assistant Manager - Performance Marketing

ABOUT THE TEAM

You will be part of the Seller Growth team, responsible for driving the
end-to-end seller lifecycle—from acquisition and activation to retention and
scale. The team focuses on onboarding high-quality sellers, improving their
early success, and enabling sustained business growth on the platform.

Operating in a fast-paced, high-ownership environment, the team combines
structured problem-solving with rapid execution to unlock supply-side growth at
scale.

ABOUT THE ROLE

We are looking for a Assistant Manager– Performance Marketing to join our Seller
Growth team.

In this role, you will own and scale seller acquisition and activation through
performance marketing channels such as Google, Meta, and emerging platforms. You
will focus on driving high-quality seller onboarding, improving activation
rates, and optimizing CAC and payback periods.

This role requires a strong analytical mindset, experimentation-led thinking,
and the ability to translate data into actionable growth strategies.

\n

What You will Do

Seller Acquisition & Channel Ownership

* Own and scale seller acquisition across performance marketing channels
(Google, Meta, affiliates, etc.)

* Drive high-quality seller sign-ups with a focus on downstream activation and
retention

* Optimize campaigns for cost-efficient acquisition (CAC) while maintaining
seller quality benchmarks 

Funnel Optimization (Signup → Activation → First Success)

* Improve seller funnel metrics such as signup → KYC completion → catalog
upload → first order

* Identify and reduce drop-offs across onboarding journeys

* Work closely with product and lifecycle teams to improve conversion rates 

Experimentation & Growth

* Run structured experiments across audiences, creatives, landing pages, and
funnel interventions

* Identify new growth levers such as regional expansion, category-specific
acquisition, and vernacular targeting

* Test and scale new channels, formats, and campaign strategies 

Performance & Efficiency Management

* Monitor and optimize key metrics such as CAC, activation rate, payback
period, LTV/CAC, CVR, CTR, CPM

* Manage budget allocation across channels to maximize incremental seller
growth

* Track and mitigate issues like audience saturation, creative fatigue, and
declining marginal returns

Insights & Analytics

* Analyze seller cohorts by category, geography, quality, and lifecycle stage

* Derive insights on seller behavior to improve targeting and messaging

* Build frameworks for incrementality and attribution for seller acquisition 

Cross-functional Collaboration

* Partner with product, analytics, design, and category teams to align growth
efforts

* Influence onboarding experience, landing pages, and communication strategy
based on performance insights

What Will You Need

* 3+ years of experience in performance marketing, preferably in consumer
internet, e-commerce, or app-based businesses

* Strong hands-on expertise in Meta Ads & Google Ads, along with a solid
understanding of incrementality frameworks

* Strong understanding of key growth and performance metrics such as CPM, CTR,
CTI, hook rate, CAC, reach, frequency, and attribution models

* Proficiency in Excel/Google Sheets; working knowledge of SQL or analytics
tools is a plus

* Familiarity with seller or partner acquisition funnels is a plus

* Strong analytical thinking with a structured, problem-first approach and a
bias for action

* Ability to operate with high ownership in a fast-paced environment

* A strong growth mindset with a passion for experimentation, learning, and
continuous improvement

* Clear and effective communication skills, with the ability to work
cross-functionally and collaboratively

\n

ABOUT US 

Welcome to Meesho, where every story begins with a spark of inspiration and a
dash of entrepreneurial spirit. We're not just a platform; we're your partner in
turning dreams into realities.

Curious about life at Meesho? Explore our Glassdoor - our people have a lot to
say and they've helped us become a loved workplace in India.

OUR MISSION

Democratising internet commerce for everyone — Meesho (Meri Shop) started with a
single idea in mind: to be an e-commerce destination for Indian consumers and to
enable small businesses to succeed online.

We provide our sellers with benefits such as zero commission and affordable
shipping solutions in the market. Today, sellers nationwide are growing their
businesses by tapping into Meesho’s large and diverse customer base,
state-of-the-art tech infrastructure, and pan-India logistics network through
trusted third-party partners.

Affordable, relatable merchandise that mirrors local markets has helped us
connect with internet users and serve customers across urban, semi-urban, and
rural India. Our unique business model and continuous innovation have
established us as a part of India’s e-commerce ecosystem.

CULTURE AND TOTAL REWARDS

Our focus is on cultivating a dynamic workplace characterized by high impact and
performance excellence. We prioritize a people-centric culture, dedicated to
hiring and developing exceptional talent.

Total rewards at Meesho comprise a comprehensive set of elements — monetary,
non-monetary, tangible, and intangible. Our 9 guiding principles, or "Mantras,"
are the backbone of how we operate, influencing everything from recognition and
evaluation to growth discussions. Daily rituals and processes like “Problem
First Mindset,” “Listen or Die,” our Internal Mobility Program, Talent Reviews,
and Continuous Performance Management embody these principles.

We offer competitive compensation — both cash and equity-based — tailored to job
roles, individual experience, and skill, along with employee-centric benefits
and a supportive work environment. Our holistic wellness program, MeeCare,
includes benefits across physical, mental, financial, and social wellness. This
includes extensive medical insurance for employees and their families, wellness
initiatives like telehealth, wellness events, and fitness-related perks.

To support work-life balance, we offer generous leave policies, parental
support, retirement benefits, and learning and development assistance. Through
personalized recognition, gratitude for stretched work, and engaging activities,
we promote employee delight at the workplace. Additional benefits such as salary
advance support, relocation assistance, and flexible benefit plans further
enrich the Meesho experience.

At Meesho, we are committed to creating an inclusive and accessible workplace
where every individual can thrive. In compliance with the Rights of Persons with
Disabilities Act, 2016, we uphold the following principles:

* Equal Opportunity: We ensure that employment opportunities are never denied
on the grounds of disability if the candidate is otherwise competent to
perform the job.

* Accessible Workplace: Our facilities are designed to be fully accessible,
with amenities and assistive devices provided to support differently abled
individuals in their work.

* Inclusive Hiring Process: We adopt a transparent and non-discriminatory
selection process, including providing application forms in alternate formats
and offering reasonable accommodations during interviews upon request.

* Career Growth: We provide adequate training post-recruitment and
pre-promotion, with training materials available in accessible formats to
enable equal career progression.

* Support & Confidentiality: A dedicated liaison officer/committee addresses
concerns and grievances, while maintaining strict confidentiality of
disability-related information.

* Awareness & Inclusion: We conduct awareness programs to promote a culture of
inclusivity across the organization.

Meesho welcomes applicants and employees of all abilities and is dedicated to
fostering an environment where differently abled persons can achieve their full
potential.

Know more about Meesho here : https://www.meesho.io/ [https://www.meesho.io/]