Associate Director, Digital Marketing – Website, User Experience & Search

R75900 Associate Director, Digital Marketing – Website, User Experience &
Search. Location: Hyderabad, IN This is an office‑first role. Working together
in person supports close, real‑time collaboration and team alignment, enabling
us to deliver our best work. You will work primarily in the office, with the
flexibility to work remotely for 20% of your time (one day per week). Job
Summary The Associate Director, Digital Marketing – Website, User Experience and
Search defines and manages the global website, search, and digital user
experience strategy. The role shapes the user journey from discovery to
conversion, operating at the intersection of organic search, UX, AI‑driven
search, and analytics. Working cross‑functionally with Digital Marketing, Web
Development, Global Marketing, and Sales teams, the role translates strategy
into measurable commercial impact and serves as the internal authority for SEO
and analytics agencies. A core mandate is leading the organization’s response to
AI‑driven search evolution, including generative search and AEO/GEO. We are
looking for an Associate Director, Digital Marketing – Website, User Experience
and Search to join our team. What You Will Get An agile career and dynamic
working culture. An inclusive and ethical workplace. Compensation programs that
recognize high performance. A variety of benefits dependent on role and
location. The full list of our global benefits can be found here:
https://www.lonza.com/careers/benefits Key Responsibilities Website Strategy and
Governance Own the website strategy for lonza.com (CDMO), setting direction for
information architecture, content structure, governance, and channel integration
to drive brand and commercial outcomes. Convert strategy into a focused website
roadmap with web development and build team, defining phased delivery and
success measures. Own and govern global web standards (taxonomy, URLs, metadata,
templates, editorial guidelines) to ensure consistency across business
platforms. Serve as the strategic interface between Global Marketing and web
development team, aligning technical decisions with UX, search performance, and
commercial impact. Drive continuous optimisation through audits and gap analyses
across content, technical health, navigation, and conversion. Search Strategy –
SEO and Organic Own the global organic search strategy, spanning keyword
strategy, content gaps, on‑page optimisation, internal linking, and SERP feature
capture. Set SEO‑driven content priorities with Digital Marketing and the
platform teams, grounded in search demand, audience intent, and competitive
position. Govern technical SEO with web development, covering crawlability,
indexation, Core Web Vitals, structured data, and mobile performance. Manage
external SEO agency relationship, setting objectives, managing performance, and
embedding recommendations into internal roadmaps. Drive competitive search
intelligence, tracking rankings, share of voice, and SERP shifts across priority
keywords and audiences using AI as appropriate. AI Search and GEO Lead the
organisation’s AI search strategy, defining the impact of generative search
experiences (e.g. Google AI Overviews, Copilot, ChatGPT, Claude etc.) on
visibility, traffic, and content. Define and implement a GEO framework, covering
content structures, authority signals, schema, and entity optimisation to
improve AI‑driven discovery and citation. Establish measurement for AI search
visibility, tracking presence and citation patterns across LLM‑powered search
surfaces. Translate AI search insights into action, embedding guidance into
content, digital marketing, and technical web workflows. Continuously monitor
the AI search landscape, evaluating platforms, algorithm shifts, and research,
and advising senior leadership on priorities and investment. User Experience and
Conversion Optimization Own the UX strategy, defining experience principles,
journey frameworks, and design standards. Lead continuous CRO, using behavioural
data, analytics, and testing to remove friction and improve conversion across
key journeys. Partner with Digital Marketing to align campaign landing pages
with audience intent, messaging, and conversion goals. Ground UX decisions in
user insight, conducting and interpreting research and usability testing as
needed. Web Analytics and Performance Reporting Own the web analytics strategy,
ensuring robust, scalable measurement across GA4, tagging, events, and goals.
Lead the analytics agency and performance framework, defining KPIs, dashboards,
and reporting that clearly show web health and channel impact. Turn data into
action, translating performance insights into prioritized improvements across
search, UX, and content tied to commercial outcomes. Own the website analytics
and optimization stack, ensuring the right tools are in place to measure, test,
and optimize performance. Cross-Functional Collaboration and Stakeholder
Engagement Act as the primary web and search strategy partner to Digital
Marketing leads, aligning campaigns, content, and performance frameworks to web
outcomes. Partner with Sales and Global Marketing to ensure web and search
strategy supports pipeline priorities, GTM plans, and brand standards. Serve as
the internal authority on search, UX and AI search, building capability through
strategic guidance and knowledge sharing. Contribute as the SME to digital
planning, budget discussions, and agency reviews across website, search, and UX.
Qualifications Required Bachelor’s degree in marketing, digital, information
science, or related field. 10+ years’ experience in digital marketing, with deep
expertise in SEO, website strategy, and digital experience. Proven SEO
leadership, spanning content strategy, technical SEO, performance analysis, and
measurable growth in visibility and organic traffic. Strong understanding of
AI‑driven search, including hands‑on exposure to generative search platforms
(e.g. Google AI Overviews, ChatGPT, Perplexity) and emerging GEO best practices.
Solid UX and CRO foundation, including journey design and use of behavioral
analytics to inform experience decisions. Web analytics capability, particularly
GA4, tag management, and performance dashboards. Experience managing or
collaborating with external agencies. Strong cross‑functional collaborator, able
to influence marketing, sales, technology, and senior stakeholders in a global
environment. Experience in B2B or complex technical environments, with the
ability to understand and communicate scientific or technical topics. Excellent
written and verbal communication skills and experience working
cross-functionally. Preferred Experience in life sciences, biopharma, biotech,
or CDMO/CRO environments. Familiarity with enterprise CMS platforms (e.g.
Sitecore, Drupal, Adobe Experience Manager). Experience with SEO, testing, and
optimisation tools (e.g. Semrush, Ahrefs, Screaming Frog, Optimizely etc.).
Working knowledge of structured data, schema, and entity‑based SEO relevant to
GEO and AI search. Understanding of WCAG accessibility standards and web
governance. Experience with ABM and its implications for web personalisation and
conversion. Exposure to web development concepts sufficient to partner credibly
with web development teams. Degree or equivalent professional qualification in
marketing, digital, or life sciences. About Lonza At Lonza, our people are our
greatest strength. With 30+ sites across five continents, our globally connected
teams work together every day to manufacture the medicines of tomorrow. Our core
values of Collaboration, Accountability, Excellence, Passion and Integrity
reflect who we are and how we work together. Everyone’s ideas, big or small,
have the potential to improve millions of lives, and that’s the kind of work we
want you to be part of. Innovation thrives when people from all backgrounds
bring their unique perspectives to the table. At Lonza, we value diversity and
are committed to creating an inclusive environment for all employees. If you’re
ready to help turn our customers’ breakthrough ideas into viable therapies, we
look forward to welcoming you on board. Ready to shape the future of life
sciences? Apply now.