Associate Director - Product

Build the future of banking.

Zeta [https://www.zeta.tech/in/] is a next-generation banking technology company
providing cloud-native, fully stackable processing and core banking platforms
for issuers. With a focus on scalability, compliance, and innovation, Zeta
empowers financial institutions to modernize their technology infrastructure and
deliver secure, seamless digital banking experiences.

Our impact runs at real-world scale. Today, over 25 million cards are live on
Zeta-powered platforms across 7 countries, supported by a passionate team of
1,700+ Zetanauts across India, the US, EMEA, and Asia. Backed by SoftBank Vision
Fund, Mastercard, and other reputed strategic investors, we reached a valuation
of $2 billion in 2025.

Our focus is on establishing product lines that focus on key outcomes by
addressing real customer pain points, modernizing legacy systems, and
strengthening core fundamentals. As a result, our systems and platforms support
a wide range of banking and payments capabilities, including:

1. Tachyon, our cloud-native banking stack built for population-scale systems

2. Cipher, our unified authentication platform for secure, high-volume banking
environments

3. Digital Credit as a Service, enabling banks to launch credit lines on UPI

4. Elena, our intelligent and conversational AI platform for banking

5. Pixel, India’s first digital-native credit card, launched in partnership with
HDFC Bank, for whom we also revamped their PayZapp mobile app: Winner of the
Celent Model Bank Award for Payments Innovation 2024

6. Sparrow, the leading card experience for non-prime cardholders in the US…and
more across cards, payments, lending, and core banking.

We are an engineering-first organization that values ownership, bias for action,
and long-term thinking. Together, we solve some of the hardest problems in
banking tech. Our culture is built around trust, collaboration, and creating the
conditions for you to drive impact proportionate to your potential. Reinforcing
our commitment to creating an inclusive and supportive workplace, we have been
consistently recognized as a Great Place to Work.

If you want to build cutting-edge banking tech that enables banks to serve
millions reliably, securely, and at a population scale, Zeta is your playground.

If you would like to learn more about how we have grown and evolved over the
years, watch our journey here [https://www.youtube.com/watch?v=Q8RZCTbRzw8]. You
can also explore our website [https://www.zeta.tech/in/] and follow us on
LinkedIn [https://www.linkedin.com/company/zetasuite/], Instagram,
[https://www.instagram.com/lifeatzeta]YouTube
[https://www.youtube.com/@Zetasuite], and X [https://x.com/zetasuite?lang=en].

About the Role

As an Associate Director - Product, you will report into our Vice President, and
lead a team of Growth focused Product Managers, Designers and Analysts working
alongside rockstar engineers, leveraging data-driven strategies, experimental
marketing initiatives, and scalable growth solutions to accelerate Acquisition,
Revenue, Engagement and Retention for consumer-focused deposit and lending
products.

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Responsibilities

* Strategy - Determine the highest-priority KPIs that we can and should improve

* Measurement - Leverage Product Analytics Platforms (Mixpanel, Amplitude etc)
and Data Analytics Platforms (Metabase, Superset) for measuring KPIs, Output
metrics and Input metrics across Acquisition, Activation, Revenue, Retention,
Engagement

* Analysis - Conduct in-depth user segmentation and behavioral analysis to
uncover actionable insights for acquiring, retaining, and monetizing users

* Ideation - Come up creative ideas representing highest impact, lowest effort
experiments that will meaningfully improve these KPIs

* Rapid Experimentation - Work with the team to Design, launch, and iterate on
growth experiments, including A/B tests, multi-variant testing, and rapid
prototyping of new product features. Implement advanced analytics and
attribution models to measure the ROI of growth activities and refine
strategies.

* UX and Copy - Drive the creation of delightful, intuitive and engaging user
interfaces and copy to ensure maximum engagement and funnel conversion

* Business Development - Lead partnership initiatives with relevant BD partners
to foster growth

* Leadership - Lead and mentor a team of product managers, designers, data
analysts, and program managers. Optimize team efficiency and output

Skills

* In depth understanding and knowledge of Statistics, Analytics, Business
Intelligence, SQL, Product Analytics platforms

* Ability to interpret complex data sets and derive actionable insights

* Expertise in growth hacking methodologies, frameworks, and tools, with a
proven track record of delivering measurable growth outcomes.

* Deep understanding of consumer behavior, segmentation, and customer journeys.

* Experience designing and conducting A/B tests, multivariate tests, and other
experimental approaches.

* In depth understanding and knowledge of technology platforms and their
capabilities for IOS, Android and Web development

* Keen eye for design and aesthetics

* Excellent UX and copywriting skills

* Excellent written and verbal communication skills

* Experience in conducting user research

* Meticulous in program management processes

Experience and Qualifications

* 8 to 14 years in Growth Hacking / Growth Marketing on a consumer product,
with at least 1 –3 years in a leadership capacity, preferably at a fintech

* Software engineering/technical background

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Equal Opportunity

Zeta is an equal opportunity employer. We celebrate diversity and are committed
to creating an inclusive environment for all employees. We encourage applicants
from all backgrounds, cultures, and communities to apply and believe that a
diverse workforce is key to our success