Associate, GTM — Asians (Organic Channels)

About Cuemath
We teach math to K–12 students across 20+ countries. In the US, we're building a math program for Asian-American families who want rigor and diagnostic depth.

What you'll do
Own one to two organic-acquisition channels end-to-end — thesis, execution, measurement, scale-or-kill.
Growth-hack your way to channel outcomes. Test fast, learn faster, ship the things that move the number.
Build the measurement model that tells you whether the channel is working — and the discipline to act on it without flinching.
Report channel performance and decisions weekly. Show your work; show what you'd do next.

What you bring
1–3 years in growth, organic acquisition, or community-led GTM. You've owned a channel before — set the thesis, ran the experiments, hit the number (or learned why you didn't and changed approach).
First-principles thinking. You strip a channel to its mechanics and rebuild from actual customer behavior, not from playbooks.
Growth-hacker speed. You ship the test on Wednesday rather than the deck on Friday. You don't wait for the perfect plan.
Outcomes obsession. You can name the one number that determines whether the channel is alive. Everything else is noise.
AI-literate, not AI-dependent. You use Claude Code to compress work — not to produce slop. You can tell when an AI output isn't actually thinking, and you don't ship it.
Fast learning. You absorb context in a week that takes others a month, because you ask better questions.

Helpful but not required: prior edtech or US consumer subscription experience; data fluency with growth metrics.

Not a fit: someone who needs a playbook to start, or who optimizes for activity over outcomes.

Why this is interesting
You'll own a channel from zero in a market that doesn't have a playbook yet. You'll work directly with senior leadership — the kind of mentorship that compresses years of growth experience into months for the right person. The decisions about whether the channel works are yours to make; the strategic context to make them well is something you'll build through proximity.