Associate, Social Media and Digital Storytelling

Position Overview

The Associate of Digital Storytelling is a creative, digital-first content strategist responsible for building Room to Read’s global digital community. Reporting to the Associate Director, Content and Storytelling, this role serves as the primary voice and visual creator for our global social channels. The ideal candidate is passionate about digital storytelling and can translate complex international development work into scroll-stopping content. You will be responsible for the full lifecycle of social content, including calendaring, content collection, production and publication – all to engage and inspire funders, partners and broader audiences worldwide.

Reporting to the U.S.-based Associate Director, Content and Storytelling, the Associate of Digital Storytelling plays a hands-on production role within Room to Read’s content and creative services team, collaborating closely with global colleagues across the marketing and communications (MarCom) team, relationship managers, programmatic subject matter experts and operational country teams, to ensure a consistent, audience-centered digital presence.

Key Responsibilities
Social Media & Digital Channels

Lead the growth of Room to Read’s global social media presence by producing platform-optimized content across channels (Instagram, LinkedIn, Facebook, X, BlueSky, Threads, and YouTube).
Maintain an integrated social media content calendar that aligns with global campaigns, organizational and project milestones, and fundraising initiatives.
Identify key cultural moments and stay current on digital storytelling trends, social media platforms, and emerging content formats, proactively identifying opportunities to evolve Room to Read's digital presence.
Work closely with the MarCom design lead and brand comms and PR team to ensure all digital content adheres to brand voice, messaging, style, and visual identity guidelines, and accessibility standards.
Provide support and guidance to in-country communications staff across Asia and Africa to strengthen and align global and local digital storytelling strategies.
Manage social media community engagement, responding to inquiries and fostering conversations with our followers and prospective influencers.
Monitor social media performance and surface insights and recommendations to inform ongoing content strategy.

Multimedia & Digital Content Creation

In coordination with the MarCom design lead, produce and edit original video content, including impact stories, campaign assets, donor stewardship content, and organizational announcements, leading asset development through ideation to final delivery.
Develop digital-first storytelling assets, including motion graphics, short-form video and reels, presentations and digital reports, and interactive web content.
Contribute to content intake and knowledge management processes, ensuring digital assets are well-organized and accessible to fundraising and communications colleagues.

Collaboration & Knowledge Management
Liaise with brand communications and PR team, fundraisers, partners, and funders to develop co-branded content that highlights the impact of their support and builds awareness for Room to Read with new audiences through campaigns, events, and special initiatives on social channels.
Partner with in-country communications staff and global teams to gather story leads, raw footage, photography, and supporting materials for digital content production.
Collaborate with technical subject matter experts to highlight Room to Read’s thought leadership in global education through data and evidence-based social media content and storytelling.
Support and recommend the adoption of AI-powered tools to streamline content workflows, in coordination with the Associate Director.

Qualifications
Required

Minimum 3 years of relevant professional experience in digital content production, social media management, multimedia storytelling, or a related field.
Demonstrated video production and editing skills, with a portfolio of work across digital or social platforms.
Proficiency in video editing tools (e.g., Adobe Premiere Pro, Canva, CapCut, etc.).
Strong visual storytelling instincts with an eye for compelling, audience-centered content.
Experience managing social media content across major platforms, including scheduling, community engagement and performance monitoring.
Ability to manage multiple projects simultaneously, meet deadlines, and adapt to shifting priorities.
Strong interpersonal skills and ability to work collaboratively with diverse, geographically distributed teams.
Ability to work a flexible schedule, including business hours outside standard India-specific working hours, in alignment with global MarCom team needs.

Preferred

Experience working in a nonprofit, international development, or mission-driven organization.
Familiarity with motion graphics tools (e.g., Adobe After Effects).
Experience with social media management and performance tools, like Oktopost (preferred), Hootsuite, or Sprout Social.
Experience working with data from Google Analytics.
Basic understanding of SEO and content optimization best practices.
Experience with interactive content tools or digital report platforms (e.g., Shorthand, Ceros).
Experience collaborating with remote and/or international teams.

To be successful at Room to Read, you will also:

Have passion for our mission and a strong desire to impact a dynamic nonprofit organization
Be a proactive and innovative thinker who achieves results and creates positive change
Have a very high level of personal and professional integrity and trustworthiness
Embrace diversity and a commitment to collaboration
Thrive in a fast-paced and fun environment

Compensation:

Room to Read offers a competitive salary with excellent benefits. The non-monetary compensation includes a unique opportunity to be part of an innovative, meaningful, fun, and rapidly growing organization that is changing the world through literacy and gender equality in education.

Room to Read is an equal opportunity employer committed to identifying and developing the skills and leadership of people from diverse backgrounds.

Read is a child-safe organization; all personnel must adhere to Room to Read’s Child Protection Policy, Child Protection Code of Conduct and Prevention of Sexual Exploitation and Abuse (PSEA) Policy.