Branch Manager

Key Responsibilities

Objective
Ensure smooth branch operations, achieve business targets, deliver excellent customer service, and maintain compliance as per bank guidelines.

1. Sales & Business Development
Achieve targets for Liabilities, Assets & Fee Products
Build strong asset-liability portfolio
Increase market share in catchment
Key Activities:
Prepare & track AOP, MOP & sales plans
Monitor team productivity & conduct reviews
Daily huddles, lead management & DSR tracking
Drive cross-selling (3 products/customer)
Track inflows/outflows, FD renewals, closures
Expand into untapped customer segments

2. Customer Service
Maintain key relationships & service quality
Ensure low wait time, high CSAT
Zero critical requests, escalations & complaints
Key Activities:
Weekly customer visits
Ensure error-free documentation (AOFs)
Monthly engagement programs
Manage lobby, roster & query resolution
Promote first contact resolution

3. Compliance & Risk Management
Ensure adherence to RBI/internal guidelines
Maintain audit scores, fraud prevention & risk controls
Key Activities:
Daily review of irregularity, exception & TOD reports
Maintain registers, keys & security controls
Conduct cash & asset verification (monthly/quarterly)
Ensure KYC, AML & audit compliance
Close audit observations & pending entries

4. Branch Profitability
Drive growth in NII, assets & fee income
Optimize costs & cash holding
Key Activities:
Monitor GL, day book & cash reports
Increase loan sourcing & product penetration
Improve CASA & third-party sales

5. Brand & Administration
Maintain branch upkeep & brand standards
Ensure infrastructure & equipment availability
Key Activities:
Monitor branch look, signage & ATM upkeep
Ensure equipment functionality & staff discipline

6. Capability Building & Team Management
Ensure team development & manpower planning
Key Activities:
Mentor new joinees
Conduct training, workshops & certifications
Provide feedback & job rotation

7. Additional Responsibilities
Implement central initiatives & process improvements
Manage legal matters & business continuity
Ensure employee engagement & retention