Corporate Marketing Specialist

KEY RESPONSIBILITIES
Strategic (Direct ownership)
• Define and drive the brand and communication strategy aligned to business goals across multiple customer segments
• Develop integrated marketing frameworks spanning ATL, BTL, digital, PR and content ecosystems
• Architect go-to-market strategies for key offerings across B2B, B2C and B2B2C channels
• Establish thought leadership platforms through PR, industry narratives, and leadership profiling
• Lead brand positioning and messaging architecture, ensuring consistency across all touchpoints
• Drive consumer and market insight-led decision making, including brand tracking and competitive benchmarking
• Build strategic partnerships with media, influencers, platforms and ecosystem players

Operational (Collaborative role)
• Collaborate with business teams for campaign execution, lead generation and conversion support
• Work closely with digital, content, and creative teams to deliver integrated campaigns
• Partner with sales and product teams to align marketing initiatives with revenue objectives
• Manage agencies (PR, digital, creative, media) for execution excellence and delivery timelines
• Oversee event marketing, activations, and experiential initiatives
• Ensure seamless execution of multi-channel campaigns (SEO, SEM, Social, Influencer, PR)
• Drive internal communication initiatives to align employees with brand narrative

Financial
• Plan and manage the marketing and communications budget aligned to AOP priorities
• Optimize spends across channels to ensure maximum ROI and efficiency
• Track and report campaign performance, brand metrics and ROI indicators
• Drive revenue impact through marketing-led initiatives and partnerships

People (Direct Ownership)
• Lead and mentor 1 direct reportee, ensuring capability building and performance management
• Nurture a culture of collaboration, creativity, and accountability
• Work across cross-functional teams to ensure alignment and execution discipline

QUALIFICATION
• MBA in Marketing / Communications / Media Management
• Additional certifications in Digital Marketing, Analytics or PR preferred

EXPERIENCE
• 10-15 years of experience in Marketing, Brand, Communications and PR
• Proven experience in integrated marketing across ATL, BTL and digital ecosystems
• Strong exposure to B2B and B2C business environments (B2B2C preferred)
• Demonstrated success in brand building, PR strategy, and reputation management
• Experience in managing multi-market or multi-segment campaigns
• Strong track record of driving growth, engagement and brand metrics
• Experience in stakeholder management and cross-functional leadership