D2C Manager

About The Role: The D2C Manager will own and drive Dyson India’s direct-to-consumer ecommerce business (Dyson.in), ensuring best-in-class customer experience, revenue growth, and operational excellence. This role will be responsible for managing the end-to-end online business including website performance, merchandising, digital marketing coordination, conversion optimization, and customer lifecycle management. Key Responsibilities 1. Business Ownership & Revenue Growth Own P&L for Dyson.in and deliver monthly/quarterly revenue targets Drive traffic, conversion, and AOV (Average Order Value) growth Identify growth levers across acquisition, retention, and upsell Monitor performance dashboards and optimize KPIs (CVR, CAC, LTV, ROAS) 2. Website & Ecommerce Management Manage day-to-day operations of Dyson.in (content, UX, product listings, pricing) Ensure best-in-class user experience across mobile and desktop Work closely with global and regional teams for CMS updates and site enhancements Optimize landing pages for launches, campaigns, and conversions 3. Digital Marketing & Traffic Acquisition Collaborate with performance marketing teams on paid channels (Google, Meta, Affiliates) Ensure alignment between campaigns and website journeys Drive SEO, organic traffic growth, and content strategy Plan and execute promotional calendars and sale events 4. Conversion Rate Optimization (CRO) Analyze user behavior using analytics tools (GA4, Hotjar, etc.) Implement A/B testing strategies to improve funnel conversion Identify drop-offs and optimize product pages, checkout flow, and UX Improve onsite search, navigation, and personalization 5. Product & Merchandising Lead product assortment planning for D2C channel Optimize product categorization, bundling, and upselling strategies Launch new products and ensure accurate content, pricing, and availability Manage inventory visibility and demand planning with supply teams 6. Customer Experience & Lifecycle Marketing Enhance end-to-end customer journey (pre-purchase to post-purchase) Drive customer retention via CRM (Email, WhatsApp, loyalty programs) Improve NPS, reviews, and customer satisfaction metrics Work with customer support to resolve issues and drive insights 7. Cross-functional Collaboration Partner with marketing, supply chain, customer service, and global ecommerce teams Work with tech teams on integrations, site speed, and technical improvements Coordinate with marketplace teams to avoid channel conflicts and ensure pricing parity 8. Data & Reporting Track and report weekly/monthly performance KPIs Generate actionable insights and recommend business strategies Forecast demand and sales performance About You: Experience 6–8+ years in ecommerce/D2C roles (preferably premium/lifestyle/consumer electronics) Strong experience managing brand-owned websites Core Skills Strong understanding of ecommerce metrics (CVR, CAC, LTV, AOV) Hands-on experience with analytics tools (GA4, Adobe Analytics, etc.) Experience with CMS platforms (Shopify, Salesforce Commerce Cloud, etc.) Data-driven decision making and strong analytical mindset Behavioral Competencies Ownership mindset with strong business acumen Customer-first thinking Ability to work in a fast-paced, matrix organization Strong communication and stakeholder management skills Preferred Qualifications Experience working with premium or luxury brands Prior experience in high-growth D2C environments Knowledge of CRO tools and experimentation frameworks Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.