Deputy Sales Manager - Retail

Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industry. Sika has subsidiaries in 103 countries around the world, produces in over 400 factories, and develops innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation industries toward greater environmental compatibility. In 2024, Sika’s around 33,000 employees generated annual sales of CHF 11.76 billion.

Job Description

An inspired self-starter and able to drive sales growth. Ultimately, a top-notch sales executive should be able to build rapport with customers and close sales Promoting new products and any special deals. Advising customers about delivery schedules and after-sales service. Recording orders and sending details to the sales office. Giving feedback on sales trends.

Key Responsibilities

To fulfil and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans
To ensure full compliance of sales, price management, promotion and merchandising
Distribution

To ensure distribution objectives for specific SKUs are achieved as per sales plan
Focus on driving sales in Hardware, Paints, Cement & Sanitary channels
To ensure a high standard of presence and merchandising for key products in the trade
To ensure target price levels for both trade and consumers are implemented
Promotions

Identify target outlets, negotiate and implement promotional activities at the highest possible standard
Feedback and evaluation of results for sales and marketing management’s review
Control

To recommend appropriate level of credit and duration to trade accounts as per standard policies and procedures
To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales management
Trade Relationships

Develop and maintain amiable win-win relationship with the Distributors, Sub Distributors, PoS
Manage and improve performance of assigned trade accounts
Sales Management

To achieve the following core KPIs
Monthly sales target volume
Increase point of sales ( PoS )
Provide timely and accurate information for the updating of Salesforce.com
Evaluate outlet date, call targets and trade information on regular basis to drive improvement on sales efficiency

Qualifications

Graduate / MBA (Sales & Marketing) with professional experience of minimum 4+ years in relevant industry. Knowledge of Sales & Marketing mainly in Paints or adhesives or similar industries & retail channel is must.

Additional Information

We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.