Director - (AEP Architect) Cloud Focus

Hexaware Technologies · Chennai, Tamil Nadu, India

Full-time · Executive · Posted 15 days ago

Role : Director - (AEP Architect) Cloud Focus
Experience : 18 -22 years
Location : Chennai/ Bangalore/ Navi Mumbai/ Pune/ Noida
Role Overview:
We are seeking a highly experienced, strategic, and hands-on leader to join our global consulting team. The successful candidate will be the primary strategic advisor for our clients' Chief Marketing Officers (CMOs) and their direct reports (CMO -1 level) in the US and Europe regions.
This role requires a deep understanding of marketing strategy, digital transformation, and the end-to-end Adobe Experience Cloud (AEC) ecosystem. The role will not only define and propose strategy but must have technical depth and hands-on experience to validate solutions, guide technical implementation teams, and troubleshoot complex use-cases on the platform.
Key Responsibilities :
1. Client Strategy & Executive Consulting
Act as a trusted, executive-level advisor to CMOs and senior marketing/IT leaders (VP/SVP level) in the US and Europe.
Lead high-stakes strategic conversations to define and roadmap the client's marketing automation vision, focusing on personalization, cross-channel orchestration, and customer lifetime value (CLV).
Bridge the gap between executive strategy and technical execution, ensuring proposed solutions are feasible, scalable, and aligned with client business goals.
Own the quality and articulation of high-impact presentations and strategy documents delivered to executive leadership.
2. Adobe Ecosystem Technical Depth & Solutioning
Define, architect, and demonstrate solutions leveraging key components of the Adobe Experience Cloud (AEC).
Must have hands-on experience with implementation, configuration, and data modeling within:
Adobe Experience Platform (AEP): Expertise in Schema XDM, data ingestion, governance, and segmentation creation.
Adobe Journey Optimizer (AJO): Ability to design, configure, and execute multi-step, real-time journeys.
Real-Time Customer Data Platform (RT-CDP): Practical knowledge of audience creation, destination mapping, and activation workflows.
Customer Journey Analytics (CJA): Hands-on capability to build connection schemes, custom metrics, and dashboards to prove strategy ROI.
Articulate the value proposition of data unification and activation in driving personalized customer journeys.
Serve as the final technical escalation point for complex strategic implementation roadblocks.
Required Qualifications
15+ years of experience in Mar-Tech consulting, digital strategy, or leading a complex marketing automation function.
Minimum of 5 years of direct experience engaging with and advising clients at the CMO, VP, or SVP level in the US/Europe markets.
8+ years of deep, hands-on architectural and configuration experience across the Adobe Experience Cloud (AEC), specifically with AEP, AJO, RT-CDP, and CJA.
Proven ability to successfully design and configure complex XDM schemas and real-time activation use cases.
Exceptional command of English, both written and verbal, for sophisticated executive-level conversations.
A Bachelor’s degree in a technical or business-related field

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