Executive - Private Label NPD Network Management

Executive - PL NPD Network

Management

Location: Vikhorli , Mumbai (full-time, non-remote)

Role OverviewWe’re looking for a highly driven NPD professional to own and manage end-to-end product

development for our Purplle’s Private Label portfolio. This role will be responsible for managing

networks and bringing new products to life - from concept to launch - while ensuring speed and

quality.

Key Responsibilities

Formulation Development
Coordinate with R&D teams and external vendors to finalize formulations that fit within

the cost brief

Evaluate textures, efficacy, and ensure alignment with product claims
Testing and approving samples
Visit vendors and close the final PPS
Packaging Development
Identify, select, and validate primary & secondary packaging that fit within the cost brief
Conduct filled checks and transit trials to ensure compatibility and quality
Visit vendors for online proofing
Artwork Development & Compliance
Draft on-pack claims and product details for artworks after formulation lock, following brand and regulatory guidelines.
Conduct legal checks and validate artwork dimensions and print files
Prepare artworks for costing and production
Costing & Approvals
Evaluate formulation and packaging costs
Drive internal approvals with brand managers and category teams
SKU Creation & System Management
Generate EAN codes and create SKUs codes across internal catalogue management

systems

Artwork Finalization & Proofing
Ensure on-time final packaging artwork release post all validations
Review bromide files and approve print proofs before production
Production & Quality Control
Monitor multi-batch production samples and ensure consistency & adherence to quality

standards

Inwarding & Launch Readiness
Manage approvals for stock-inwarding at warehouse locations post launch
Ensure post launch readiness - SKU created, PDP created before products are delivered

to warehouse locations

Go-Live & Launch Execution
Ensure seamless go-live of SKUs on the Purplle app
Performance & Growth Ownership
Ensure on-time delivery and launch readiness
Monitor product ratings post launch. Identify key themes from consumer feedback to

ensure ≥4.2 star consumer ratings

The Person :

Detail-oriented to the point where nothing slips through the cracks (you will catch that 0.5 mm artwork shift)
Strong at building relationships and stakeholder management - you can align vendors,

internal teams, and stakeholders without chaos

Thrive in fast-paced environments where priorities shift (and you still deliver)
Equal parts structured and creative—you can think big, but also execute sharply
Self-starter energy: you don’t wait to be told, you just get things moving
Comfortable juggling multiple launches without dropping the ball
Clear communicator—whether it’s numbers, timelines, or packaging copy
Bonus: you have a flair for writing sharp, consumer-first packaging copy