Generative AI Artist

Role: Generative AI Artist

Location: Mumbai (full-time, non-remote)

Team: Lucid @ Purplle

We're hiring Generative AI Artists to join Lucid @ Purplle full-time.

Your job is to make world class images and videos for our brands using current generative AI tools, with the taste, judgement and craft of an artist behind every frame, not the default output

of a model. No AI Slop tolerated here.

You'll work across a portfolio of brands alongside writers, directors, designers and producers

on the Lucid creative team, and own the visual output end-to-end on the projects you take on.

If you enjoy translating a brief into a look, sweating frames and finishing work properly, you'll enjoy this role.

What you'll own

The visual output of campaigns, social, brand films and pitch material

A consistent look and feel for the brands you're assigned to, in partnership with the brand

and creative leads

A library of references, prompts and visual systems that the team can build on

The quality bar for AI-generated work that goes out under our brands

What you'll do day to day

Take a brief and translate it into visual direction, references, look, style, mood

Generate, iterate and finish image and video assets using current generative AI tools

Design key hero frames or sequences yourself

Build and maintain prompt libraries and brand style references for each brand

Stay on top of new models and tools as they ship, test them, share what's useful and finally bring it into our workflows

Collaborate with writers, directors, designers and producers across Lucid

Help maintain a shared archive of work, references and working files that the team can trust

Who you'll work with

Brand and project leads for each cluster of work

Writers, directors, designers and producers

Other artists on the team

External collaborators where relevant

You'll be a good fit if

You think like an artist first and a tool operator second

You can articulate why a frame works and why another one doesn't

You're as interested in finished, distinctive work as you are in a clever model trick

You care about the small stuff, composition, light, pacing, timing

You can navigate feedback from multiple stakeholders without losing the core idea

You want to create path breaking, world class AI powered creative

Experience we're looking for

Open across levels, we hire on portfolio and judgement, not years

A portfolio that shows:
Finished work, not raw model outputs
A range of looks, not one signature filter
Both image and video work, with intentional pacing on the video pieces
Where relevant, a short note on the brief, your process and your role
Hands-on fluency with current generative AI tools for image and video
Comfort with the wider creative process,references, decks, reviews, revisions, deadlines
A background in photography, cinematography, design, illustration, motion or fine art is a plus, not a requirement

How we work

This is a hands-on role inside Lucid's core creative team. We work across a portfolio of brands and projects, so you'll be juggling more than one thing at a time. We care about taste and craft, but we also care about speed, clarity and follow-through. You'll have space to do deep, distinctive work, but you'll also be expected to help solve daily realities with the team.

About Lucid @ Purplle

Lucid is a small creative team at Purplle that is committed to creating world class Generative AI powered stills, videos and creative workflows. An imagination engine that powers path breaking creativity at scale.

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.