Global Digital Growth & Experience Lead

Ve společnosti ABB pomáháme průmyslovým odvětvím pracovat úsporněji a čistěji – a každý zaměstnanec k tomu přispívá. Budete mít možnost vést, získáte podporu k růstu a budete hrdí na to, co společně vytvoříme. Přidejte se k nám a pomozte řídit to, co řídí svět.

Tato Pozice Reportuje

Digital Marketing Manager

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At ABB Energy Industries, we are looking for a digitally driven and customer-focused marketing professional. This is a highly visible global role focused on digital growth, customer experience, AI-era discoverability and performance optimization across business lines and regions.

Working in a global setup, you will collaborate with marketing, sales, communications, digital and business stakeholders to drive scalable digital marketing initiatives and improve the end-to-end online customer journey.

The work model for the role is: remote or hybrid
Preferred locations would be within European time zones or close, however, we accept applications from any location.

Main Responsibilities

Define and drive the global digital marketing growth roadmap for ABB Energy Industries
Improve customer journeys, website experience, landing pages and digital conversion paths
Strengthen SEO, GEO and AEO performance across search engines and AI-driven discovery platforms
Use analytics and insights to improve campaign effectiveness, engagement and demand generation contribution
Establish scalable digital governance, processes and ways of working across hubs and business lines
Collaborate with agencies, digital teams and external partners to optimize digital execution
Translate business priorities into measurable digital marketing initiatives and performance plans
Drive innovation and adoption of AI-enabled digital marketing practices across the organization

Qualifications

Experience in B2B digital marketing, digital growth or customer experience roles
Deep understanding of website optimization, paid media, SEO, GEO, AEO and digital analytics
Experience working in global or matrixed organizations
Practical knowledge of AI-driven discoverability and answer-engine optimization
Experience with CRM, marketing automation and digital performance measurement ecosystems
Effective stakeholder management and communication skills across global teams
Proactive, customer-centric and innovation-driven mindset
Fluent English communication skills

More About Us

ABB Energy Industries supports customers across the global energy sector with solutions that improve safety, reliability, efficiency and sustainability. We help customers navigate the transition toward a more digital and sustainable future through technology, innovation and deep industry expertise.

At ABB, we are committed to creating an inclusive environment where everyone can thrive and grow. We look forward to receiving your application.

K budování čistší a chytřejší budoucnosti jsou zapotřebí všechny druhy smýšlení: zvídavé, odvážné a kreativní. Proto vítáme lidi z různých prostředí a s různými zkušenostmi.

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