Influencer Marketing Specialist

Roles & Responsibilities
Develop & execute end-to-end influencer marketing strategy for India's leading collagen brand HK Vitals
Identify & onboard relevant influencers monthly (A+, A, B, Micro)
Conduct competitive benchmarking to maximize share of voice
Review & optimize influencer partnerships based on engagement & traffic metrics
Create scripts, content briefs & campaign ideas
Plan & execute campaigns across Nutrition, Wellness, Lifestyle & Fitness categories
Coordinate with influencers, agencies & vendors for timely execution
Track campaign performance & maintain detailed reports/repository
Monitor weekly targets & drive measurable improvements
Stay updated with digital media trends & collaborate with cross-functional teams
Requirements
1–3 years of influencer marketing experience (agency background preferred)
Skincare/wellness brand experience is a plus
Strong negotiation skills to ensure maximum ROI
Experience across YouTube & Instagram platforms
Creative, analytical & results-oriented mindset
Strong ownership & proactive approach
Proficient in MS Word, Excel (advanced), Outlook & PowerPoint
Excellent communication skills
Bachelor’s/PG in Marketing or relevant experience