Interactive Marketing Manager II

We are seeking a highly skilled, results-oriented digital experience manager, to
help manage and optimize our firm’s external-facing digital platforms, with a
core focus on the performance and impact of our commercial website. This
mid-level role plays a critical part in shaping the user journey, improving lead
engagement, SEO and aligning digital experience with our firm’s strategic
priorities. As a key member of the digital marketing team, you will collaborate
closely with business unit marketers, IT, and offshore team to deliver
measurable improvements in digital performance.

Responsibilities

Digital Experience:

* Collaborate with the Integrated Marketing director and the website
development team to develop, execute, and deliver large-scale digital
transformation projects, supported by web and commercial operations teams. 

* Own SEO/Paid social for marketing. Recommend, set up and manage analytics of
high-impact paid media campaigns across search, social, and programmatic
channels.

* Define and execute the organic search strategy across the website owning
technical and non-technical SEO audits, content optimization, URL structure
and meta frameworks to improve ranking for priority commercial keywords. 

* Lead Generative Engine Optimization (GEO) initiatives to ensure the firm’s
expertise surfaces accurately in AI-generated searches. 

* Align marketing, business, and technology goals through effective
cross-border team collaboration.

* Utilize performance-driven strategies, conversion optimization, and
full-funnel marketing to deliver measurable business results.

* Execute the firm’s multi-phase digital experience strategy for the commercial
website and related digital channels.

* Translate strategic goals into user-centered digital experiences that support
lead generation, brand awareness, and content visibility.

* Own the end-to-end UX execution, from page layout and wireframing to testing
and post-launch optimization.

Paid Media & Performance Marketing

* Collaborate with Business Unit Marketers and Integrated Marketing Director to
build and optimize paid search and social campaigns. Manage audience
targeting, creative testing, bid strategies and budget allocation to hit
pipeline and engagement targets. 

* Own end-to-end management of Google Search campaigns including keyword
search, group architecture, optimization and bid management across all active
markets. 

Web Performance & Optimization

* Monitor site performance and recommend changes based on traffic behavior,
engagement metrics, and conversion performance.

* Manage content layout, site taxonomy, and SEO best practices to improve
discoverability and user flow.

* Partner with marketing automation and CRM teams to support funnel activity
and campaign tracking.

Team & Project Management

* Work cross-functionally with content, IT, compliance, and marketing
operations teams to execute digital projects.

* Coordinate agency and vendor resources when necessary.

Platform & Technology Support

* Maintain and enhance the website CMS (Sitecore XM Coud), including updates,
plug-ins, and workflows.

* Support integrations between the website, CRM (e.g., Salesforce), and
marketing tools.

* Ensure digital compliance with WCAG, GDPR, and security requirements.

Required Qualifications:

* Bachelor’s degree in Digital Marketing, Communications, Business, or related
field.

* 6–10 years of experience in digital marketing or web management

* Expertise in Digital Marketing, SEO, Marketing Technologies & Automation.

* Strong skills in Paid Media & Performance Marketing (Demandbase, Google
Analytics, BrightEdge), Web & Marketing Operations, Data & Performance
Metrics.

* Experience in a professional services, consulting, or financial services firm
is strongly preferred.

* Proficiency in web analytics, UX/UI best practices, CMS tools, and digital
project management. 

* Strong communication skills, attention to detail, and ability to collaborate
with both technical and non-technical stakeholders

Essential traits: 

* You excel at analyzing processes, identifying opportunities for improvement
to streamline operations and boost productivity. Your approach is data-driven
and collaborative. 

* You have excellent project management skills, with the ability to manage
multiple high visibility projects simultaneously and meet deadlines in a fast
paced environment.

* You are technically proficient and bring hands-on experience with modern
applications, business intelligence platforms and data tools; skillfully
bridging technology and busines outcomes. 

* You have effective communication and interpersonal skills, with the ability
to collaborate effectively across teams and present ideas confidently. 

* You have an analytical mindset with experience in data analysis and campaign
performance tracking.

* You have strong attention to detail, ensuring accuracy and consistency across
all tasks.

* You are comfortable navigating ambiguity and working in a fast-pasted,
evolving environment. 

About Kroll

In a world of disruption and increasingly complex business challenges, our
professionals bring truth into focus with the Kroll Lens. Our sharp analytical
skills, paired with the latest technology, allow us to give our clients
clarity—not just answering all areas of business. We value the diverse
backgrounds and perspectives that enable us to think globally. As part of One
team, One Kroll, you will contribute to a supportive and collaborative work
environment that empowers you to excel.

Kroll is the premier global valuation and corporate finance advisor with
expertise in complex valuation, disputes and investigations, M&A, restructuring,
and compliance and regulatory consulting. Our professionals balance analytical
skills, deep market insight and independence to help our clients make sound
decisions. As an organization, we think globally—and encourage our people to do
the same.

Kroll is committed to equal opportunity and diversity, and recruits people based
on merit.

In order to be considered for a position, you must formally apply via
careers.kroll.com [https://careers.kroll.com]

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