Lead-Brand Marketing

This role will oversee brand strategy, communication planning, Go‑To‑Market (GTM) execution, and creative development across consumer touchpoints. The candidate should have strong expertise in brand building, project management, consumer engagement, digital platforms, and agency collaboration.
Key Responsibilities
Brand Strategy & Communication
Define and implement brand communication strategy aligned with business goals
Maintain brand identity, visual language, and tone across channels
Develop integrated communication plans across retail, digital, social, PR, CRM, influencer, events, and e‑commerce
Ensure alignment with partner brand guidelines
Use market insights and trends to strengthen brand positioning
Build annual and quarterly communication calendars
Go‑To‑Market (GTM) Leadership
Lead GTM planning and execution for campaigns, launches, and collaborations
Drive integrated launches across online and offline channels
Partner with internal teams for smooth execution across retail, digital, merchandising, VM, operations, CRM, and e‑commerce
Track campaign performance and business impact
Creative & Content Leadership
Guide development of creative campaigns and brand narratives
Oversee production of digital campaigns, videos, social content, in‑store branding, PR, and influencer collaborations
Ensure communication reflects brand aesthetics and consistency
Explore new formats and engagement strategies
Cross‑Functional Project Management
Manage marketing projects across multiple teams and timelines
Collaborate with Marketing, Buying, E‑commerce, Retail Operations, CRM, Design, Finance, and Leadership
Create project plans, workflows, and governance mechanisms
Drive accountability and timely execution
Agency & Partner Management
Manage relationships with creative, digital, media, PR, and influencer agencies
Provide clear briefs and strategic direction
Evaluate concepts and ensure quality execution
Monitor agency performance against KPIs, timelines, and budgets
Skills & Experience
12–15 years of experience in Brand Communication, Marketing, or Corporate Communication
Strong background in integrated marketing and GTM strategy
Proven cross‑functional project management skills
Experience in retail, fashion, beauty, luxury, or lifestyle industries preferred
MBA in Marketing, Communications, Fashion Management, or Masters in Fashion Communication preferred