Lead Business Analyst - AI Solutioning

We are seeking an experienced Lead Business Analyst – AI Solutioning to drive business analysis activities across key initiatives, ensuring business needs are clearly defined, prioritized, and translated into actionable solutions. This role plays a critical part in driving product success by influencing decisions, improving processes, and ensuring delivery of high-quality digital and data products.
Responsibilities
Lead requirement gathering and shape problem definition with senior business stakeholders across Marketing, External vendors and Commercial
Translate complex business needs into clear, structured user stories and functional specifications
Partner closely with Product Managers to refine product vision, roadmap and priorities
Own backlog quality, ensuring user stories are well-defined, prioritized and ready for development
Facilitate workshops and discussions to drive alignment across cross-functional teams
Act as a bridge between business and technical teams, ensuring clarity and shared understanding
Support and guide development teams during delivery, ensuring requirements are correctly implemented
Lead UAT processes and ensure delivered solutions meet business expectations
Analyze user behavior, feedback and data to identify opportunities for optimization and continuous improvement
Ensure data integrity and alignment by working closely with data/platform teams
Drive best practices in business analysis, documentation and ways of working within the team
Support capability development within the function
Requirements
10-14 years of overall professional experience, with strong background as a Business Analyst in digital, data or product environments
Expertise in Business Analysis, Requirement Gathering, BRD and FRD
Proficiency in Stakeholder Management, Requirement Analysis and Requirement Lifecycle Management
Background in AI Solutioning and Data Analysis
Proven ability to work with senior stakeholders and influence decision-making
Experience working in agile product teams with end-to-end delivery exposure
Strong analytical thinking with ability to synthesize insights from multiple data sources
Capability to handle ambiguity and translate it into structured outputs
Skills in User Story Definition, Agile Delivery and Backlog Ownership
Competency in Process Optimization, UAT Leadership and Workshop Facilitation
Strong Communication, Problem Solving and Digital Transformation skills
Nice to have
Experience in marketing, insights or analytics-related products
Familiarity with data platforms, AI/GenAI or digital tools