Lead Copywriter (Copy Supervisor)

Location: Mumbai
Experience: 4–6 Years

About the Role
We are looking for a dynamic and creatively driven Copywriter Lead who can lead a team of writers while developing compelling brand communication across digital platforms.

Key Responsibilities
Lead and mentor a team of copywriters and creative strategists.
Conceptualize and execute creative campaigns across digital, social media, branding, and marketing platforms.
Write impactful copies for:
Social media campaigns
Brand films
Digital ads
Website content
Performance marketing creatives
Pitch presentations
Influencer campaigns
Develop brand tonality and communication strategies for clients across industries.
Collaborate with art, design, and strategy teams to create integrated campaign ideas.
Review and refine copies to maintain quality, consistency, and brand alignment.
Participate in client discussions, brainstorming sessions, and campaign presentations.
Stay updated with industry trends, pop culture, digital content trends, and emerging formats.
Required Skills & Qualifications
4–6 years of experience in copywriting within an advertising, digital marketing, or creative agency.
Prior experience handling and mentoring a team.
Strong portfolio showcasing campaigns, brand communication, social media, and digital content.
Strong understanding of digital marketing and social media platforms.

Preferred Candidate Profile
Experience working on FMCG, lifestyle, luxury, fashion, hospitality, D2C, or consumer brands is preferred.
Candidates with integrated campaign experience will have an added advantage.
Someone who can think strategically while being hands-on with execution.