Manager - Brand Content Ops ( Alps Goodness)

Job Description: Manager - Brand Content Ops (Alps Goodness)

(Performance Creative & Asset Engine)

Role summary

You will run thecontent operations enginethat ensures the brand and its product lines arenever short of high-quality, high-performing marketing assets. This role owns the end-to-end system forplanning, producing, repurposing, editing, storing, and deployingcontent forperformance and digital marketingacross products and geographies—whether the source isinfluencer content turned into ads, brand shoots, agency outputs, or AI-generated creatives.

In short: you ensure we always havethe right assets, in the right formats, at the right quality bar, at the right speed.

Reporting & org context

Reports to:Brand Head / Senior Brand Manager (Brand Pod Lead)
Works closely with:Brand Managers (product-line owners), Influencer Marketing team, Performance Marketing, GLAMRS creatives/designers, external agencies/production partners, editors, photographers/videographers, AI creators, and DAM stakeholders.

What you will own

Always-on Creative Inventory (Asset Stock)
Build and maintain a rollingasset pipelinefor each hero SKU and priority geography.
Ensure “never out of stock” availability of ad-ready assets across:
Meta / YouTube / Google formats
Hooks, UGC, demos, testimonials, problem-solution, ingredient proof, routines
Static, motion, short-form, long-form cutdowns
Maintain a clear view of what’s live, what’s working, what’s fatigued, and what needs replenishment.
Performance Creative Production & Repurposing
Convert influencer videos into performance-ready creatives: select winners, brief edits, create multiple cutdowns, test hooks/thumbnails/captions/CTAs.
Plan and execute non-influencer shoots when required (product demos, ingredient story, brand films, before/after frameworks, expert-led content).
Own the workflow to generate content viaAIwhere appropriate (iterations at speed while keeping brand/claim safety intact).
Creative Ops: Systems, Process, and Execution
Run the content ops cadence: weekly/monthly plans, briefs, production calendars, prioritization, approvals, and delivery tracking.
Create a structured briefing system for:
Product-specific claims and RTBs
Target cohorts and funnel stage
Geo-specific nuance and language needs
Channel placements and specs
Build SLAs for stakeholders (brand managers, performance marketing, agencies/editors) and ensure predictable delivery.
Digital Asset Management (DAM) & Content Library
Own the brand’sasset library: storage, tagging, version control, easy retrieval, and reuse.
Ensure assets are archived with correct metadata:
SKU, claim, concept, funnel stage, creator/source, date, platform specs, rights usage
Maintainsingle source of truthfor what can be used where (including rights and expiry tracking).
Agency & Partner Management
Manage a bench of editors, studios, agencies, freelancers, and creators for quick turnaround.
Own budgets allocated for shoots/edits/tools; drive efficiency without quality compromise.
Ensure external partners work to a consistent quality bar, file hygiene, and timelines.
Cross-functional alignment
Align with Brand Managers on product priorities (hero SKUs vs new launches), claims/RTBs, and geo expansion plans.
Align with Influencer Marketing team to systematically capture and reuse influencer outputs.
Align with Performance Marketing to translate learnings (winning hooks/angles) back into the content pipeline.
Key outputs / deliverables

Monthly/weekly creative production plan by SKU + geography + funnel stage
Complete set of ad-ready assets delivered per sprint (with cutdowns + variations)
Up-to-date asset library (DAM) with correct tagging/versioning
Performance creative learning loop (what worked, what didn’t, what’s next)
Partner roster + rate cards + turnaround SLAs

Success metrics (KPIs)

Asset availability:zero “creative stock-outs” for hero SKUs / priority geos
Speed:average turnaround time from brief → first delivery; iteration speed post-performance feedback
Quality bar:pass rate on first submission; reduction in rework due to spec/brand/claim issues
Performance enablement:share of spend supported by fresh creatives; creative refresh cadence; reduction in creative fatigue incidents
Efficiency:cost per usable asset / per edit; partner productivity; utilization of repurposed content vs new shoots
Library health:% assets correctly tagged, searchable retrieval time, rights/compliance adherence

What “great” looks like

Brand teams never say “we don’t have assets” or “we’re blocked on creative.”
Winning angles are scaled fast, and fatigue is anticipated before it hits performance.
The system runs like a newsroom + production studio: high velocity, high standards, low chaos.
Assets are easy to find, reuse, and adapt across SKUs and geographies.

Skills & Capabilities

Strong understanding ofperformance marketing creative(Meta/YouTube/Google): hooks, formats, thumb-stopping patterns, iteration loops.
Excellentproduction + creative opscapability: briefing, scheduling, tracking, vendor management, approvals.
Ability to judge content quality: storytelling, pacing, editing patterns, visual clarity, claim safety.
Hands-on comfort with tools/workflows (not necessarily editing yourself, but can direct edits well):
Creative spec management, DAM systems, spreadsheets/notion trackers, review tools, basic AI creative tools.
Strong stakeholder management: can work with Brand Managers, performance teams, creators, and agencies without bottlenecks.
Experience (indicative)

5–8 years in content operations, performance creative production, digital content studios, or growth creative roles (consumer brands preferred).
Prior experience runninga high-volume creative pipelinewith multiple stakeholders and external partners is a strong plus.

Working style

High ownership, high urgency, high taste.
Structured operator who thrives in a fast-moving environment.
Clear communicator who can enforce process without slowing down execution.