Manager, Digital Marketing

R75540 Manager, Digital Marketing Location: Hyderabad, India This is an
office‑first role. Working together in person supports close, real‑time
collaboration and team alignment, enabling us to deliver our best work. You will
work primarily in the office, with the flexibility to work remotely for 20% of
your time (one day per week). Intro summary of the role The Product Content,
Taxonomy & DAM Manager is a Bioscience-specific role responsible for governing
product information, taxonomy, digital assets, and content quality standards to
ensure accurate, consistent, and scalable ecommerce experiences across markets.
This role is scoped to Bioscience only and does not cover CDMO. It owns PIM/PCM
governance in SAP Commerce Cloud, including product attributes, enrichment
rules, taxonomy alignment, localization readiness, and DAM integration, and acts
as the quality gate for all product and CMS‑driven content prior to
publication." The role operates at a hands‑on specialist/manager level,
combining detailed execution with governance, process ownership, and
cross‑functional coordination, while partnering closely with Technology,
Marketing, and Regional teams to ensure content integrity, platform readiness,
and operational continuity. What you will get An agile career and dynamic
working culture. An inclusive and ethical workplace. Compensation programs that
recognize high performance. A variety of benefits dependent on role and
location. The full list of our global benefits can be found here:
https://www.lonza.com/careers/benefits What you will do Own PIM / PCM governance
in SAP Commerce Cloud, including product data standards, enrichment rules,
attribute completeness, and lifecycle management to ensure accuracy and
consistency across the catalog. Maintains business rules for product attributes,
filters, facets, and catalog structure, ensuring website content supports both
customer needs and commercial objectives. Defines and maintains standards for
product titles, descriptions, merchandising copy, imagery requirements, naming
conventions, and controlled vocabularies to improve quality and consistency.
Coordinates with product managers, campaign managers, creative, and ecommerce
teams to resolve missing content, missing imagery, taxonomy issues, new SKU
readiness requirements and redirects/backlinks. Monitors product content
completeness and asset coverage through regular audits, identifying and
correcting gaps in product copy, classification, metadata, and digital assets.
Manage and govern product taxonomy, category structures, and classification
standards to support findability, navigation, SEO alignment, and scalable
catalog growth. Lead digital asset governance within DAM platforms (e.g.,
Picturepark, Fotoware), including metadata standards, asset readiness, approval
status, and ecommerce usage compliance. Define and enforce product data quality
standards through regular audits and pre‑publish validation, ensuring product
and CMS‑driven content is complete, accurate, and publication‑ready. Coordinate
localization readiness for product content, attributes, taxonomy, and digital
assets by working with regional stakeholders to ensure global standards are met
while supporting local market needs. Perform CMS and product content quality
assurance by validating content prior to publication, including taxonomy
alignment, asset. associations, metadata completeness, and adherence to content
standards. Perform minor HTML and markup adjustments within SAP Commerce Cloud
SmartEdit or Product components as needed to support content layout, data
presentation, SEO, and accessibility—working within governed templates and
standards. Collaborate closely with Technology, Marketing, and Ecommerce teams
to support data model changes, DAM integrations, workflow improvements, and
content‑related platform enhancements. Performs pre‑publish content quality
assurance by validating product, category, and CMS content for completeness,
accuracy, taxonomy alignment, asset readiness, and adherence to content
standards prior to publication. Evaluates and manages the impact of product
content, taxonomy, facets, and PDP structure on SAP Commerce performance,
including Solr load and ERP call amplification, and works with Technology and
Architecture teams to implement performance‑safe, scalable content and taxonomy
changes Have good working knowledge of Google Analytics and GTM to understand
opportunities for improvement Perform other duties as assigned. What we are
looking for Must Haves: SAP Commerce Cloud (Hybris) Product Cockpit experience:
hands‑on experience with PIM / PCM or product content governance in an
enterprise ecommerce platform Experience managing product taxonomy, attributes,
and enrichment rules DAM governance experience (Picturepark, Fotoware, or
similar), including metadata and asset readiness Strong understanding of product
data quality standards and validation processes Experience with CMS / content QA
and pre‑publish checks Ability to perform minor HTML/markup edits within CMS or
governed templates Experience working cross‑functionally with Technology and
business teams Nice To Haves: Experience supporting localization / multi‑market
ecommerce Familiarity with SEO as it relates to taxonomy and structured product
data Experience in Life Sciences, Biotech, or regulated industries SAP ERP
experience Google Analytics / Google Tag Manager About Lonza Lonza Bioscience
provides life science researchers with the tools they need to develop and test
therapeutics, from basic research to product release. We offer a range of
solutions for customers working at different stages of the therapeutic journey
across multiple modalities, from cell & gene therapies to recombinant proteins,
vaccines, and injectable drugs. Our expertise in primary human cell biology
tools enable customers to develop more predictive models and accelerate the path
to IND. We are also a trusted, committed partner for critical raw materials and
technologies that enable better processes and quality decisions for
bioprocessing customers. Together, we are powering the performance of One Lonza!