Manager, Digital Marketing

R75901 Manager, Digital Marketing Location: Hyderabad, India This is an
office‑first role. Working together in person supports close, real‑time
collaboration and team alignment, enabling us to deliver our best work. You will
work primarily in the office, with the flexibility to work remotely for 20% of
your time (one day per week). Intro Summary of the Role The Content Operations &
SEO Manager is a Bioscience-specific role that ensures website content is
published accurately, efficiently, and in a way that supports search relevance
(including on‑site search/Solr), conversion, discoverability, and brand
consistency across the eCommerce experience. This role is scoped to Bioscience
only and does not cover CDMO. It owns day‑to‑day CMS operations, including
content authoring and publishing, content maintenance, on‑site search relevance
(Solr) and SEO governance, and pre‑publish quality controls. The role operates
at a hands‑on specialist/manager level, working cross‑functionally with the
Digital team, Marketing, and Campaign Management. The role balances strategic
input with executional delivery, supported by clear process ownership, quality
control, and cross‑functional coordination. It also provides secondary, backup
support for product content, taxonomy, and DAM activities to support team
resilience and continuity. Successful candidates must be able to operate at both
a strategic level (identifying search, SEO, and content optimization
opportunities) and a tactical level (analyzing data, tuning search relevance,
solving problems, and executing improvements). What you will get An agile career
and dynamic working culture. An inclusive and ethical workplace. Compensation
programs that recognize high performance. A variety of benefits dependent on
role and location. The full list of our global benefits can be found here:
https://www.lonza.com/careers/benefits What You Will Do Own on‑site search
relevance in SAP Commerce (Solr), including synonym management, boosting rules,
query handling, and zero‑result analysis to improve search accuracy and
conversion. Establish and maintain a regular search tuning cadence by reviewing
search queries, user behavior, and performance metrics, and implementing
iterative relevance improvements in collaboration with technical teams. Monitor
and report on site search performance, including top queries, search engagement,
and zero‑result trends, using insights to drive ongoing optimization of search
results and supporting content. Own on‑page SEO governance, including page copy
structure, metadata, headings, internal linking, and content standards, to
improve organic visibility, relevance, and findability. Lead technical and
structural SEO governance in collaboration with Technology teams, ensuring site
architecture, CMS implementations, and internal linking patterns support
indexability and search performance. Partner with Marketing to align SEO
priorities and performance goals, using tools such as Google Search Console and
analytics insights to guide search‑driven optimizations. Analyze website and
search performance indicators, including user journeys, landing page
effectiveness, and search behavior, to recommend practical improvements to
content, structure, and relevance. Provide business input into CMS enhancements,
technical SEO requirements, and workflow improvements to ensure platforms and
processes support scalable, efficient content and search operations. Own
day‑to‑day CMS operations in SAP Commerce Cloud (SmartEdit), including
authoring, editing, scheduling, previewing, quality checking, and publishing
website content across homepage, landing pages, category pages, applications,
and campaigns. Performs minor HTML and markup adjustments within SAP Commerce
Cloud SmartEdit components as needed to support content layout, SEO
requirements, accessibility, and search readiness, working within established
templates and governance standards. Act as the content quality gate by
performing pre‑publish QA checks to validate accuracy, completeness, SEO
alignment, search readiness, and adherence to publishing standards prior to
release. Maintain page content, content slots, banners, and evergreen site
content to ensure the site remains current, accurate, and free from expired,
broken, or inconsistent material. Manage the content publishing calendar,
ensuring changes are delivered on time and aligned with commercial priorities,
new product introductions, and brand standards. Provide cross functional cover
for product content, taxonomy, PIM, and DAM activities as needed, assisting with
product or category copy updates, asset usage checks, and launch readiness to
support team continuity—without primary ownership of these domains. What We Are
Looking For Must‑Haves SAP Commerce Cloud (Hybris) experience SEO Strategy SAP
Commerce Solr experience SEO experience (technical and on‑page governance) SAP
Commerce CMS / SmartEdit experience, including content authoring and publishing
Experience with CMS / content QA and pre‑publish validation Nice‑to‑Haves
Experience in life sciences or biotech industries Exposure to PIM, product
content, taxonomy, or DAM systems as secondary support Experience with search
reporting, relevance tuning cadence, or zero‑result analysis Working knowledge
of digital analytics tools (Google Analytics / Search Console) About Lonza Lonza
Bioscience provides life science researchers with the tools they need to develop
and test therapeutics, from basic research to product release. We offer a range
of solutions for customers working at different stages of the therapeutic
journey across multiple modalities, from cell & gene therapies to recombinant
proteins, vaccines, and injectable drugs. Our expertise in primary human cell
biology tools enable customers to develop more predictive models and accelerate
the path to IND. We are also a trusted, committed partner for critical raw
materials and technologies that enable better processes and quality decisions
for bioprocessing customers. Together, we are powering the performance of One
Lonza!