Manager Performance Marketing

About Us:
Simplilearn is the world's No:1 online boot camp. We have been working on transforming and shaping the careers of people across the globe with our world-class certification programs. This role is your opportunity to join the Talent and People Transformation tram at Simplilearn. We work with our internal teams to help them grow and improve their careers in Simplilearn.

What You'll Do:
Drive end-to-end paid digital marketing strategies across Google Search, Bing, YouTube Ads, Discovery Ads & Demand Gen campaigns
Track, measure & optimize campaign performance against ROI and KPIs
Identify trends from data and translate insights into actionable optimizations
Plan and execute A/B tests and conversion experiments to boost campaign efficiency
Collaborate with content & design teams to build high-performing ad creatives and landing pages
Optimize user funnels and conversion points across all digital touchpoints
Build and nurture Google Partner relationships to support business growth
Evaluate and recommend emerging marketing technologies

What We're Looking For:
3–5 years of hands-on performance/digital marketing experience
Strong expertise in Google Ads, Bing Ads & social media campaign management
Proficiency in GA4, Google Tag Manager, Keyword Planner & Performance Planner
Experience with A/B and multivariate testing
Familiarity with Google Ads Editor, Bing Editor, Tableau & Salesforce (preferred)
Data-driven mindset with sharp analytical skills
Proficient in MS Excel & PowerPoint