Manager – Sales Excellence & Transformation

The CoinDCX Journey: Building the Future of Finance

At CoinDCX, our mission is clear - to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance.

As India’s first crypto unicorn valued at $2.45B, we are reshaping the financial ecosystem by building safe, transparent, and scalable products that power adoption at scale.

We believe that change starts together. It begins with bold ideas, relentless execution and people who want to build what’s next.

If you’re driven by purpose and thrive in environments where your work defines the next chapter of an industry, you’ll feel right at home here.

About The Role

This isn’t a typical Sales Coach role. You will work on initiatives that genuinely transform how finance works in India, a type of work few roles offer.

You will be a part of the business team and responsible for activating new hires and maximizing the productivity of existing resources. You will need to ensure that human-assisted sales evolves in step with AI-led customer journeys and ensures that business teams deliver customer-first yet compliant solutions. You will need to design and institutionalize a consultative, AI-enabled assisted sales system that drives consistent, high-trust customer conversations while improving conversion, quality, and long-term customer value.

What You’ll Do

On-the-Job Training (OJT) & Coaching

You will accompany the sales team on calls, correct pitches in real-time, enforce digital adoption (CRM), and drive excellence in closures and servicing
Real-time Feedback: Provide immediate, actionable feedback after calls regarding body language, objection handling, and product explanation.
Call Listening & Audits: Listening to live / recorded calls and suggest improvements accordingly

Content Delivery & Classroom Training

Product Knowledge: Simplify complex financial products into easy-to-sell concepts.
Compliance & Ethics: Ensure all sales pitches adhere to internal guidelines to prevent miss-selling.
Regulatory Confidence: Equip the team to confidently handle Virtual Digital Assets Taxation and Compliance

Make the Sales Playbook

Make a Consultative sales playbook across all sales teams
This sales playbook reduces performance variance across teams
Work with Team Leaders to improve their structured coaching capabilities
Effective objection-handling approaches
Help define the assisted sales success profile influencing hiring and onboarding for sales teams

CRM and Data based enablement

Implement a CRM based solution for the sales teams across the org
Empower the team on how to use the CRM tool to track leads, Monitor lead leakage and conversion ratios.
Performance Analytics: specific focus on Input Metrics (Number of calls, meetings per day) vs. Output Metrics (Revenue, Ticket Size).

AI based Sales Transformation

Pilot AI-driven tools (for lead scoring, outreach automation, conversational AI, and others). Also drive the change management required to upskill the sales workforce.
Ensure usage of AI enhances consultative selling

You’ll Excel in This Role If You

Have a Career Profile with 8+ years in sales transformation, revenue enablement, performance coaching, or similar roles
Have a deep understanding of consultative selling and behaviour change
Possess a strong analytical capability with comfort working with CRM tools, dashboards and conversation intelligence tools
Have a demonstrated expertise in working with Financial Products. Prior experience as a sales team leader is a plus
Are a Systems thinker who can design scalable frameworks, not just deliver training

You’ll Know You’re Winning When

You drive growth in ATV (average trading volume) per RM/Sales agent
You drive a significant improvement in Sales conversions by the BD / KAM teams
You significantly improve closure TATs and customer / partner retention through implementation of Sales Transformation processes

Why This Role Matters & What’s In It For You

You’ll work closely with the business leadership, influence high-stakes decisions, and create visible impact in the org.
Your role will operate at the intersection of Sales, Product, Training, Quality, and Operations and get complete exposure to one of the world’s fastest-evolving industries.

Hiring Process

Here’s what your journey with us looks like:

Application Review – We assess for skills, alignment, and intent
Recruiter Connect – A short conversation to understand you better
Functional Round(s) – Deep dive into your approach, craft, and problem-solving
Assignment / Simulation Round –
A take-home task or live problem-solving exercise to understand how you think and execute in real scenarios
Culture & Values Discussion – A conversation to understand our ways of working and how you thrive best
Founder Conversation (Optional) – For certain roles and senior levels, you may meet our founders to explore strategic alignment and long-term fit

Where We Work

We believe the best ideas emerge when people build together. Collaboration, speed and trust come alive when teams share the same space.

With this belief, we operate as a work-from-office organisation. This role is based out of our Mumbai office, where energy, alignment and innovation move in real time.

Perks That Empower You

We believe great people deserve great experiences.

Design Your Own Benefits : Flexible perks to match your lifestyle
Unlimited Wellness Leaves : Rest and recharge as you need
Mental Wellness Support : Access to therapy and wellness resources
Learning Sessions : Bi-weekly learning and growth opportunities

Ready to Build What’s Next?

If you’re looking for a role that gives you direct access to high-stakes decisions, deep impact and a chance to build the future of finance, this is it.

Join CoinDCX and help us make crypto accessible to every Indian, together.