Marketing Director

Title: Director, Integrated Campaigns & Product Marketing (U.S. Market- India Based)

Job Description

Fareportal is a travel technology company powering a next-generation travel concierge service. Utilizing its innovative technology and company owned and operated global contact centres, Fareportal has built strong industry partnerships providing customers access to over 500 airlines, a million lodgings, and hundreds of car rental companies around the globe. With a portfolio of consumer travel brands including CheapOair and OneTravel, Fareportal enables consumers to book-online, on mobile apps for iOS and Android, by phone, or live chat. Fareportal provides its airline partners with access to a broad customer base that books high-yielding international travel and add-on ancillaries.

Role Overview:

We’re looking for a Senior Director/Director leader to own and scale Fareportal’s integrated campaign engine in the U.S. market, with a strong emphasis on campaign strategy, creative excellence, and brand-led demand, complemented by performance marketing rigor and accountability.

This role will be the most senior Marketing leader based in India, responsible for building and managing U.S.-aligned marketing teams out of India. The role will operate within a dual reporting structure, with accountability to both the Head of Branding and the Head of Growth Marketing based in the U.S.

The key responsibility of this role is to connects Brand, Creative, Campaigns, Product Marketing, and Performance into a single operating system that drives awareness, consideration, conversion, App adoption, and repeat usage. You are not just launching campaigns. You are accountable for building a scalable, insight-led campaign engine that shapes the brand and delivers measurable business impact.

70% Integrated Campaign Leadership & Brand Activation
30% Performance Marketing Oversight & Optimization

Key Responsibilities:
Building high-impact, integrated brand and product campaigns that drive demand
Ensuring creative and messaging are clear, differentiated, and consistent across channels.
Turning product value into compelling campaign narratives that convert across web and app.
Driving App growth through strong campaign and product marketing strategy.
Ensuring performance marketing channels amplify and scale campaign impact

What You Own

1. Integrated Campaign & Brand Leadership (Primary – 70%)

Campaign Strategy & Execution
Own the end-to-end integrated campaign system, from insight → strategy → creative → execution → optimization
Define and lead brand and product-led campaign platforms that work across upper and mid-funnel
Ensure campaigns are fully connected across:
Web, App, CRM, Paid Media, Social, Affiliates, Partnerships
Build strong campaign narratives with:
Clear value propositions
Consistent, differentiated messaging
Adaptation by audience, intent, and channel

Brand Growth & Impact
Ensure campaigns: Build brand awareness, trust, and differentiation; Reinforce product value and credibility & Drive meaningful engagement and conversion
Own Brand KPIs, including Awareness, consideration, preference, Brand perception (trust, value, ease, support), Share of search and demand signals

Creative Operations & Campaign Excellence
Lead creative direction across all major campaigns by owning relationships with creative and media agencies, ensuring:
High-quality output aligned to strategy
Speed, efficiency, and scalability
Set clear standards for Messaging clarity, Visual consistency and Brand expression across channels
Build a strong creative operating model and elevate the brand through:
Better storytelling
Stronger differentiation
Greater consistency across touchpoints

Product Marketing Embedded in Campaigns
Own product marketing strategy as it shows up in campaigns
Lead go-to-market and adoption strategies for:
ClubMiles Rewards
Core features (price alerts, bundles, flexibility, support)
Translate product capabilities into:
Clear, compelling customer value propositions
Campaign messaging that drives understanding and action
Partner closely with Product and UX to ensure:
Alignment between product experience and campaign promise
Feature adoption and usage, not just awareness

2. Performance Marketing Oversight & Optimization (Secondary – 30%)

Provide strategic leadership and accountability for performance marketing as an extension of campaigns
Ensure performance channels effectively
Amplify campaign narratives
Scale winning creative and messages
Drive incremental demand and conversions
Partner with Performance Marketing leaders to:
Align paid media strategy with campaign objectives
Ensure creative and messaging consistency across performance channels
Track and optimize performance KPIs, including:
Conversion
CAC / ROAS (in partnership with performance teams)
App installs and activations driven by campaigns
Use performance insights to inform:
Creative iteration
Messaging refinement
Future campaign strategy

App Growth as a Campaign Outcome
Drive App growth through integrated campaigns and product marketing
App downloads
Activation
Engagement and repeat usage
Ensure campaigns encourage app-first behaviours where relevance and clearly communicate app-specific benefits
Partner with CRM and Product teams to improve Retention, Re-engagement & Lifecycle communication

Campaign Effectiveness, Insights & Optimization
Own how campaigns perform over time, not just short-term metrics, Measure and evaluate &
Build a continuous insights loop:

Partner with Analytics and Research to:
Connect brand and campaign performance to business outcomes
Translate insights into clear recommendations for future campaigns

Cross-Functional Leadership
Act as the central connector across:
Brand, Product, CRM, Performance, Analytics, and Leadership in India
Drive alignment, prioritization, and integration across teams
Elevate standards for campaign strategy, execution, and creative quality

Impact of This Role

Build a best-in-class, scalable integrated campaign engine
Elevate brand perception and differentiation in the U.S. market
Build a scalable, insight‑driven campaign engine that connects brand, product, and performance marketing.
Turn product features into compelling customer value stories
Drive App adoption and engagement through stronger campaigns
Improve conversion, retention, and customer lifetime value

Qualifications & Skills

Minimum Qualifications

Bachelor’s degree in marketing, Business, Analytics, Communications, or a related field. MBA in relevant function preferred.
8-10 years of experience managing digital marketing or integrated brand campaigns, preferably for global or U.S. markets.
Hands‑on experience with platforms such as Google Ads, Meta, Programmatic DSPs, Affiliate Networks, CRM tools, and marketing automation platforms.

Core Competencies & Attributes

Strong analytical skills: Able to interpret data, identify insights, and convert findings into actionable strategies.
Outstanding collaboration: Proven experience working with cross‑functional teams across geographies.
Leadership & influence: Comfortable leading discussions, driving decisions, and influencing stakeholders without direct authority.
Exceptional communication: Clear, concise, structured communicator across written, visual, and verbal formats.
Project management excellence: Ability to manage multiple campaigns, timelines, and stakeholders simultaneously.
Results-driven: Passion for performance outcomes, continuous improvement, and data‑driven marketing.

Preferred Experience

Experience working with online travel agencies (OTAs) or e‑commerce companies.
Familiarity with U.S. customer behaviours, travel seasonality, and market dynamics.
Background in A/B testing, audience strategy, brand sentiment analysis, and performance marketing.

Why Join Fareportal?

Opportunity to work with global teams and contribute to campaigns reaching millions of U.S. travellers.
High-growth environment with a focus on innovation, technology, and customer impact.
Collaborative culture that values creativity, problem‑solving, and continuous learning.

Disclaimer
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Fareportal reserves the right to change the job duties, responsibilities, expectations or requirements posted here at any time at the Company’s sole discretion, with or without notice.