Paid Media Account Manager

Role Overview Lead Account Manager owns a portfolio of paid media clients across Google Ads and Meta Ads. Senior IC with mentoring scope runs accounts independently, sets the strategy, drives performance, and uplifts junior AMs and executives through review and coaching. Bridge between hands-on delivery and team leadership.

Key Responsibilities

1. Account Ownership
Own end-to-end client relationship for a portfolio of 6–10 mid-to-large accounts
Single point of accountability for retention, satisfaction, and revenue per account
Lead onboarding, QBRs, renewals, and escalation recovery
3. Performance Governance
Audit campaign setups, conversion tracking, and reporting before client delivery
Run weekly performance reviews; diagnose underperformance and execute corrective plans
Maintain platform hygiene — naming conventions, exclusions, brand safety, conversion event integrity
4. Client Communication
Lead all senior client conversations — strategy reviews, performance debriefs, scope discussions
Translate data into clear narrative and recommendations
Manage difficult conversations: missed KPIs, scope creep, pricing pushback
5. Mentorship & Quality Control
Mentor 2–4 Account Managers / Executives on portfolio
Review reports, decks, and campaign builds before they go out
Run skill-development sessions on platform updates, AI tooling, measurement
6. Growth & Expansion
Identify upsell and cross-sell within existing accounts
Build expansion proposals tied to client business outcomes
Convert organic account growth into contracted revenue
7. Cross-Functional Coordination
Align with SEO, content, design, and dev teams on integrated deliverables
Represent client priorities in capacity and planning conversations
Remove blockers without escalating unnecessarily
8. Data & Insights
Use GA4, Looker Studio, Google Ads, and Meta Ads Manager to drive decisions
Build dashboards and reporting cadences for clients and internal review
Surface trends, anomalies, and incremental opportunities from data
9. AI Integration
Use ChatGPT, Claude, Gemini in reporting, ad copy ideation, audience research, brief drafting
Drive AI adoption within the team — productivity, not replacement
Stay current on platform AI features (AI Max, Advantage+, Demand Gen updates)
10. Process & Standards
Define and refine SOPs, templates, and QC checklists for account delivery
Drive standardization across the portfolio to enable scale

Required Skills & Qualifications
Education
Bachelor's degree in Marketing, Business, Communications, or related field
MBA or PG qualification — plus
Experience
Minimum 1 years owning client P&L or account responsibility
Mandatory hands-on experience with Google Ads + Meta Ads at manager level
Technical
Mandatory: Google Ads, Meta Ads, GA4, Google Tag Manager
Strong: Looker Studio, conversion tracking setup, attribution basics
Working knowledge: SEO/SEM, CRO principles, landing page hygiene
AI Fluency
Practical use of ChatGPT, Claude, Gemini in daily workflow
Ability to design AI-enhanced reporting and insight workflows

Soft Skills
Senior client presence; confident in front of CMOs and founders
Ownership-first; "I" not "we" when describing impact
Coaching instinct — uplifts the team around them
Reads numbers, not narratives — distinguishes signal from noise

Success in 90 Days
Full ownership of portfolio with no drop in retention or performance
1 documented account recovery or material performance lift
2+ AMs / Execs visibly stronger on review quality
1 process improvement shipped (SOP, template, or automation)