Performance Marketing Specialist

Role Overview
We are looking for a data-driven Performance Marketing Specialist to lead our user acquisition efforts. You will be responsible for the full-funnel management of ad campaigns, with a heavy emphasis on unit economics, ROI, and conversion rate optimization. We are looking for a specialist who enjoys reverse-engineering business goals into actionable marketing funnels.
Key Responsibilities
Campaign Execution: Build, manage, and optimize multi-channel campaigns (primarily Meta and Google Ads) from scratch for product launches and evergreen funnels.
Analytical Strategy: Manage large-scale budgets with a laser focus on ROI. You will track CAC, CTR, and ROI while ensuring we stay within our target unit economics.
Funnel Optimization: Collaborate with the creative and web teams to improve Landing Page Conversion Rates (CVR) and ad creative performance (Hook rates/CTR).
Data-Driven Reporting: Provide daily/weekly insights on campaign performance. Explain why metrics moved (e.g., the relationship between CPM and CTR) rather than just reporting the numbers.
Testing & Experimentation: Run rigorous A/B tests on ad creatives, audiences, and landing pages to identify winning combinations and scale them efficiently.
Must-Have Qualifications
Platform & Tracking Mastery:
Advanced Ads Management: Expert-level proficiency in Meta Ads Manager and Google Ads.
Tracking & Attribution: Hands-on experience implementing and managing Google Tag Manager (GTM), Google Analytics (GA4), and AppsFlyer for precise conversion tracking and event measurement.
Google App Campaigns (UAC): Experience managing Google Universal App Campaigns (UAC) is a significant plus.
Collaboration with Cross-Functional Teams
Form and execute monthly performance marketing reports.
Work along with sales, operations, brand, and category teams to drive growth and revenue.
Regular settlement of claims in coordination with the Finance team.
Oversee and coordinate with affiliate partners.
Experience
4-5 years of experience in Performance Marketing / Growth Marketing / App Marketing.
Hands-on experience managing campaigns across:
Google Ads: (UAC, Demand Gen, Performance Max, Search)
Meta Ads Manager: (Advantage+ App Campaigns / Sales campaigns)