Product Marketing Manager

About the Job
Role: Product Marketing Manager - SME Business
Location: Bangalore, India

Job Description
You'll own acquisition, engagement, and retention for our SME business across Parcel, PTL, and International Services. Your output will be data-driven lifecycle programs, targeted campaigns, and growth initiatives that maximize customer LTV, reduce churn, drive service adoption, expand revenue through upsell and cross-sell, and establish Delhivery as the go-to logistics partner for India's SMEs.

What You'll Do:
Design acquisition campaigns and manage budgets for SME customers across service lines
Build cohort-based engagement, retention, and reactivation programs for active, dormant, and churned business customers
Create offer-led programs (discounts, incentives, tailored packages) for specific SME segments and use cases
Partner with Product and Analytics teams to define customer cohorts, map business journeys, and identify growth opportunities
Develop B2B messaging and value propositions that translate product capabilities into business outcomes
Identify and drive upsell opportunities for value-added services (VAS) and cross-sell programs across Parcel, PTL, and International
Track performance metrics (repeat usage, service adoption, revenue expansion, churn) and iterate based on insights
Collaborate with Sales, Product, and Customer Success teams to align marketing with business goals

What we are looking for:
2-5 years of experience in product marketing or lifecycle marketing at B2B platforms or SaaS companies
Deep understanding of SME customer insights and ability to translate business needs into compelling value propositions
Creative mindset with genuine passion for building programs that drive customer loyalty and business growth
End-to-end thinking ability- can see the full journey from acquisition to activation to retention to revenue expansion
Strong analytical and cohort-thinking ability with experience in B2B segmentation and behavioral analysis
Proven ability to translate data into actionable marketing strategies and run experiments for optimization
Proficiency with B2B marketing tools, CRM systems (Salesforce, HubSpot), and analytics platforms
Excellent cross-functional collaboration skills with ability to influence Product, Analytics, Sales, and Customer Success teams
Strong written and verbal communication skills with ability to craft compelling B2B messaging
Comfortable with data, experimentation, and iteration to optimize campaign performance