Product Strategy Manager

Manager / Senior Manager – Investments & Planning
About the Role
We are looking for a high-calibre professional to join the Investments & Planning team Brigade. The role will focus on land evaluation, market intelligence, launch planning, and strategic coordination across functions. The candidate will play a critical role in identifying and assessing new development opportunities, driving launch readiness, and enabling data-backed business decisions.
The ideal candidate should possess a strong understanding of Bangalore real estate markets, demonstrate strong analytical and execution capabilities, and be comfortable managing multiple stakeholders across internal and external ecosystems.
Key Responsibilities
Investments & Land Evaluation
• Identify, evaluate, and assess new land opportunities across Bangalore and strategic growth corridors.
• Conduct site visits and undertake preliminary commercial, market, and strategic assessments of prospective land parcels.
• Coordinate with legal, technical, liaison, finance, and design teams for comprehensive due diligence of land opportunities.
• Support evaluation of land acquisition/JV/JDA opportunities including project feasibility, residual land valuation, development potential assessment, and investment returns analysis.
• Drive bid and auction management processes, including opportunity assessment, financial modeling, bid strategy formulation, and internal approvals.
• Track and develop market opportunities through brokers, IPCs, landowners, channel partners, and industry networks.
Market Research & Business Intelligence
• Develop and maintain a strong understanding of Bangalore micro-markets including pricing trends, absorption, inventory, customer demand, and competitor positioning.
• Build and maintain dynamic financial models covering revenue, cost, IRR, NPV, cash flow projections, sensitivity analysis, and risk scenarios.
• Conduct primary and secondary market research using platforms such as Propequity, Liases Foras, property portals, broker interactions, and field intelligence.
• Monitor upcoming launches, pricing movements, inventory trends, and competitor activity across relevant segments.
• Prepare investment notes, market studies, business presentations, and analytical reports for management and investment decision-making.
• Convert market intelligence and data into actionable business insights and strategic recommendations.
Planning, Tracking & Launch Readiness
• Track all upcoming launches and monitor project readiness timelines through digital solutions like ACC, SFDC, MSP and internal planning systems.
• Drive coordination across New projects, sales, marketing, CRM, legal, liaison, design, finance, and other
teams to ensure timely completion of launch milestones.
• Maintain launch trackers, project dashboards, approval status reports, and business MIS with high accuracy and discipline.
• Proactively follow up with stakeholders to ensure adherence to timelines and closure of critical
dependencies. Stakeholder & Relationship Management
• Build and maintain strong relationships with existing and prospective landowners, consultants,
intermediaries, and strategic partners.
• Manage landowner expectations through regular communication, project updates, and coordination on launched and ongoing developments.
• Work closely with internal stakeholders across functions to drive alignment, collaboration, and execution efficiency.
• Liaise with brokers, channel partners, IPCs, and market intermediaries to gather market intelligence and evaluate off-market opportunities. Product & Strategic Inputs
• Drive product strategy through demand assessment, customer profiling, and product-market fit analysis.
• Develop an understanding of evolving consumer preferences and product trends across apartments, plotted developments, villas, mixed-use, and commercial assets.
• Provide strategic inputs for business planning and development decisions based on market intelligence and competitive benchmarking.
Desired Candidate Profile
• MBA / PGDM (Finance, Real Estate, Marketing, Strategy) or equivalent qualification from a reputed institute
preferred.
• 4–10 years of relevant experience in real estate investments, strategy, business planning, market research, or land acquisition.
• Strong understanding of Bangalore real estate markets and development ecosystem.
• Exposure to land evaluation, feasibility analysis, launch planning, and market intelligence functions preferred.
• Good understanding of development regulations, approval processes, Bylaws, RERA framework, FAR/TDR implications, and approval ecosystems.
• Strong analytical, presentation, communication, coordination, and negotiation skills.
• High ownership mindset with ability to work in a dynamic, fast-paced, multi-project environment.
• Willingness to travel extensively for site visits and stakeholder meetings.
Technical Skills & Platforms
• Strong proficiency in Excel, financial modelling, and analytical reporting.
• Understanding of any CRM like Salesforce (SFDC), planning tools like MSP, Construction solutions like Autodesk and reports/dashboards through Power BI
• Understanding of GIS tools, village maps, CDP/master plans, land parcel overlays, and ability to
interpret and overlay village maps/CDP maps on site layouts and location mapping would be an
advantage. Familiarity with location analytics and mapping-based assessment tools preferred.
Key Competencies
o Investments & Commercial Acumen
o Market Intelligence & Research
o Strategic Thinking
o Bid/Auction Management
o Project Planning & Coordination
o Stakeholder Management
o Relationship Management
o Execution Excellence
o Data Analysis & Presentation Skills
o Cross-functional Collaboration
This role offers an opportunity to work at the intersection of investments, planning, Land acquisition, market
intelligence, and business strategy while contributing directly to the company’s growth and expansion pipeline.