Senior Executive - Graphic Designer

Job Overview

We are looking for a highly creative and detail-oriented Senior Graphic Designer to lead platform-first visual communication for Purplle’s e-commerce ecosystem. This role focuses on designing high-converting, visually compelling creatives across app, website, CRM, and performance marketing touchpoints while maintaining strong brand consistency.

The ideal candidate understands beauty and skincare aesthetics, platform merchandising, customer behavior, and performance-driven design. You should be comfortable working in a fast-paced e-commerce environment with quick turnaround timelines and strong ownership of creative output.

Key Responsibilities

Platform & E-commerce Design

Design homepage creatives, campaign landing pages, category banners, offer strips, widgets, and merchandising assets for web and app.
Create high-converting platform visuals aligned with business objectives, sales events, and seasonal campaigns.
Ensure visual consistency across all customer touchpoints within the Purplle ecosystem.

CRM & Performance Creatives

Design creatives for emailers, push notifications, WhatsApp, app notifications, and retention campaigns.
Develop static and motion creatives for Meta, Google, and other performance marketing channels.
Optimize designs based on CTR, conversion, engagement, and campaign insights.

Brand & Campaign Execution

Translate campaign concepts into scalable design systems across multiple formats and sizes.
Collaborate with marketing, category, growth, and content teams for end-to-end campaign execution.
Maintain strong visual storytelling while balancing performance and business goals.

AI & Creative Innovation

Leverage AI tools like Midjourney, Firefly, ChatGPT, or similar platforms for faster ideation and creative production.
Explore new design trends, motion styles, and digital-first visual formats relevant to beauty commerce.

Design Operations

Manage multiple projects simultaneously with quick turnaround times.
Ensure pixel-perfect execution, organized files, and production-ready outputs.
Mentor junior designers and contribute to overall creative quality standards.

Requirements

4–7 years of experience in graphic design, preferably in e-commerce, beauty, fashion, or D2C brands.
Strong portfolio showcasing platform banners, CRM creatives, campaign design, and digital merchandising.
Advanced proficiency in Adobe Photoshop, Illustrator, and Figma.
Working knowledge of After Effects/Premiere Pro is a plus.
Strong understanding of typography, layout, hierarchy, and conversion-focused design.
Ability to work in a fast-paced, high-volume environment with attention to detail.
Understanding of AI-assisted creative workflows is preferred.

Preferred Skills

E-commerce platform merchandising
CRM & lifecycle marketing creatives
Performance marketing design
Beauty/fashion visual aesthetics
Motion graphics and short-form content
AI-assisted design workflows

What We’re Looking For

Strong design thinking with business understanding
Fast execution without compromising quality
Ownership mindset and proactive collaboration
Ability to adapt across multiple brand tones and campaign formats
Passion for beauty, trends, and digital commerce

Location

Mumbai, Maharashtra (Work From Office)