Senior Executive - Influencer Marketing

About CoinDCX

At CoinDCX, we are on a mission to lead the change towards a decentralized world, and we

believe our employees are at the heart of it.

Founded in 2018, CoinDCX has grown into one of India’s most trusted and compliant crypto

platforms, with a user base of over 2 crore investors.

Over the years, we’ve built a strong foundation focused on accessibility, security, and regulatory

alignment — enabling millions of users to confidently participate in the crypto ecosystem.

Today, CoinDCX is expanding beyond just trading to build a broader digital asset ecosystem,

while continuing to strengthen its core exchange offering across spot, futures, and advanced

trading products.

Backed by global investors such as Pantera, B Capital Group, Bain Capital Ventures, Polychain

Capital, and Coinbase Ventures, we are focused on driving the next phase of crypto adoption in

India and beyond.

Join us at CoinDCX, where CHANGE STARTS TOGETHER

Inside CoinDCX’s Team

It’s the perfect time to join the CoinDCX team. We are shaping the future of VDA in India

through breakthrough campaigns and compelling stories.

We’re a bunch of creative thinkers with a knack for solving communication challenges with

smart, impactful ideas. We love collaborating with teams across the organization to help them

achieve their goals through marketing.

Who You Are

You’re passionate about financial markets, with a strong inclination towards equities,

derivatives, and crypto (VDA/Web3).

You bring a trader-first mindset — you understand how traders think, behave, and

engage with platforms, communities, and market opportunities.

You’re proactive, results-driven, and take strong ownership of outcomes.
You thrive on building relationships and influencing traders, creators, and stakeholders.
You’re analytical, detail-oriented, and comfortable working with trading metrics,

performance data, and user behaviour.

You have a strong understanding of trading communities and how they operate across

platforms like Twitter, Telegram, and YouTube.

You enjoy exploring new ideas and driving meaningful impact through your work.

What You’ll Do

As a Senior Executive – Influencer & KOL Marketing, you will play a key role in

scaling and optimizing our KOL network with a strong focus on trader-led growth.

Your key responsibilities will include:
KOL Acquisition: Identify, evaluate, and onboard high-potential influencers and trader

KOLs aligned with business and trading volume goals.

Relationship Management: Own and deepen long-term relationships with KOLs, acting

as a primary point of contact and driving retention and engagement.

Performance Management: Track KOL performance against defined KPIs (trading

volume, user acquisition, activation), derive insights, and actively work with KOLs to

improve outcomes.

Campaign Ownership: Plan and execute influencer campaigns across platforms like

Twitter, Telegram, and YouTube, ensuring alignment with trading behaviour and product

objectives.

Target Delivery: Take ownership of monthly and quarterly targets across KOL

onboarding, user acquisition, and trading volumes.

Cross-functional Collaboration: Work closely with marketing, content, product, and

compliance teams to deliver high-impact, scalable campaigns.

Process & Optimization: Contribute to building scalable processes, playbooks, and

reporting frameworks for the KOL channel.

Market Intelligence: Stay ahead of industry trends, competitor strategies, and emerging

trader/influencer opportunities to continuously improve our approach.

What You’ll Bring

2–4 years of experience in influencer marketing, partnerships, or community

management (crypto, equities, or trading ecosystem preferred).

Strong understanding of equity and derivatives markets, with familiarity in crypto

trading being a plus.

Proven ability to work with or manage trader communities, KOLs, or influencers with a

focus on performance and growth.

Strong communication, negotiation, and stakeholder management skills.
Comfort with data, trading metrics, and performance tracking.
Ability to operate in a fast-paced, target-driven environment with ownership.
A genuine interest in trading, Web3, and blockchain innovation.

What’s In It For You

Unlimited Wellness Leaves
Personalised Mental Wellness & Caregiving sessions by experts
Recharge and rejuvenate through team outings
DYOB – Design Your Own Benefit
LinkedIn Learning access for continuous growth