Senior Manager, Digital Marketing

R75902 Senior Manager, Digital Marketing Location: Hyderabad, India This is an
office‑first role. Working together in person supports close, real‑time
collaboration and team alignment, enabling us to deliver our best work. You will
work primarily in the office, with the flexibility to work remotely for 20% of
your time (one day per week). Intro Summary of the Role The Senior Manager,
Digital Marketing role is a Marketing Automation & Martech Specialist within the
Bioscience division, responsible for the technical management, optimisation, and
continuous improvement of the organisation’s marketing automation and connected
systems, with a primary focus on Adobe Marketo and its integration with core
commercial platforms. Working within a prioritized roadmap and agile delivery
model, this individual will identify and execute on opportunities for system
improvement, ensuring the MarTech stack supports scalable, compliant and
commercially effective digital activity. This role requires a strong technical
understanding of marketing automation architecture, platform configuration,
integration best practice, data flows, and system governance within a complex
B2B environment. The successful candidate will be expected to combine strategic
thinking with hands-on technical capability, ensuring Marketo and its connected
systems are set up effectively, maintained to a high standard, and evolved to
support lead management, lifecycle progression, customer insight, ROI and
increased Digital Commerce activity. What You Will Get An agile career and
dynamic working culture. An inclusive and ethical workplace. Compensation
programs that recognize high performance. A variety of benefits dependent on
role and location. The full list of our global benefits can be found here:
https://www.lonza.com/careers/benefits What You Will Do Marketo Platform SME Act
as the business-side technical SME for Adobe Marketo alongside IT and commercial
operations product owners ensuring the Marketo platform is configured and
maintained in line with best practice, business requirements, and scalability
needs. Manage technical setup across key areas including program structure,
folder architecture, tokens, naming conventions, user access, governance, and
operational processes. Maintain strong standards of data governance within
Marketo and across integrated systems in line with internal and regulatory
requirements. Oversee deduplication, normalization, enrichment, lifecycle data
consistency, and lead/contact data integrity. Monitor sync health and data
quality issues between Marketo, CRM, and SAP Commerce systems. Maintain clear
documentation of platform design, processes, dependencies, and change controls.
Integration Management Across the Martech Ecosystem Own and support technical
health of integrations between Marketo and connected systems including SAP
Commerce, Salesforce, ZoomInfo, Google Ads, iCapture, and other relevant
platforms. Understand and manage data flows, sync logic, field mapping,
API-based connections, webhooks, and platform dependencies. Troubleshoot data
flow and integration issues, identify root causes, and work with internal
technical teams or external vendors to resolve them. Recommend and implement
improvements to integration design to improve reliability, performance, and
business value. Workflow, Lifecycle, Nurture, and Scoring Infrastructure Build
and maintain the underlying technical frameworks that support lead routing,
lifecycle progression, scoring models, nurture logic, and automation workflows.
Review and optimise existing automation logic to improve efficiency, reduce
risk, and support better lead management outcomes. Technical Enablement for B2B
eCommerce Growth Work closely with digital, commercial, and platform teams to
ensure Marketo and associated systems support product-led, account-based, and
sales-assisted buying journeys. Contribute to the technical foundations required
for improved tracking, attribution, segmentation, and customer engagement across
online channels. Roadmap Delivery and Agile Working Work in an Agile product
management team with a prioritised Martech and Digital roadmap, focusing on
high-value technical improvements and system enhancements. Support agile ways of
working by helping define requirements, assess priorities, estimate effort, and
deliver iterative improvements. Proactively identify risks, dependencies, and
opportunities across the marketing technology landscape. Continuous Improvement
and Best Practice Evaluate current setup against business needs and recommend
improvements in architecture, governance, automation design, and system
performance. What We Are Looking For Domain Expertise In-depth knowledge of
Marketo marketing automation platform Agile or Scrum certification preferred
Product owner certification required Intermediate knowledge of SFDC Intermediate
HTML and CSS knowledge for building emails MS Office (strong Excel skills) Good
understanding of CAN-SPAM, CCPA and GDPR compliant practices Strong knowledge of
digital marketing best practices and relevant KPIs Strong understanding of best
practices and trends in digital marketing, able to identify and evaluate / test
opportunities for the business Strong understanding of how customer buying
journeys interact with the sales process and understanding of how leads and
opportunities are tracked and measured through a sales pipeline. Strong project
management skills and the ability to prioritize and meet deadlines when working
on multiple projects under pressure Strategic thinking, entrepreneurial and
self-motivated Strong analytical skills and a data-driven approach to
problem-solving and decision making Ability to synthesize complex ideas into
actionable recommendations, which are backed by clear insights and clean data
Strong attention to detail with a high level of accuracy. Excellent
communication skills (both verbal and written) Team player, who collaborates
effectively across international teams and different levels of the organization
Creative out-of-the-box thinking with a get-things-done attitude Experience
working with marketing analytics, reporting best practices, 3rd party
technologies/agencies and requirements gathering Ability to work under pressure,
handle changing priorities and simultaneously handle multiple priorities with
limited resources Thrives in a fast-paced and ambiguous environment About Lonza
Lonza Bioscience provides life science researchers with the tools they need to
develop and test therapeutics, from basic research to product release. We offer
a range of solutions for customers working at different stages of the
therapeutic journey across multiple modalities, from cell & gene therapies to
recombinant proteins, vaccines, and injectable drugs. Our expertise in primary
human cell biology tools enable customers to develop more predictive models and
accelerate the path to IND. We are also a trusted, committed partner for
critical raw materials and technologies that enable better processes and quality
decisions for bioprocessing customers. Together, we are powering the performance
of One Lonza!