Senior Manager - Growth

The CoinDCX Journey: Building the Future of Finance
At CoinDCX, our mission is to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance.
As India’s first crypto unicorn, we are building scalable, user-first growth systems that drive adoption, engagement, and long-term retention. Our Growth team plays a critical role in shaping how users discover, experience, and repeatedly derive value from our platform.

About the Role
We are seeking an experienced Customer Lifecycle Management (CLM) Expert with 5+ years of experience to lead our acquisition, retention, and reactivation strategies.
You will own and optimize referral mechanics, onboarding journeys, activation funnels, and incentive programs, leveraging CEP tools such as MoEngage, CleverTap, and Plotline, along with deep behavioral insights.
This role sits at the intersection of product-led growth, behavioral science, experimentation, and data-driven storytelling, working closely with Product, Analytics, Design, and Engineering to convert user intent into action and drive early and repeated value realization.

What You’ll Do
Lifecycle Strategy & Growth Ownership
Own and scale end-to-end referral journeys:
Discovery
Sharing
Conversion
Reward unlocks
Repeat referrals
Drive lifecycle programs across acquisition, activation, retention, and reactivation

Onboarding & Activation Optimization
Design and optimize onboarding journeys across:
Push notifications
In-app messaging
Email
WhatsApp
Product flows
Reduce drop-offs and accelerate time-to-first-value

Behavioral Segmentation & Personalisation
Build and maintain dynamic user segmentation frameworks using:
Behavioral signals
Transactional data
Intent-based triggers
Design targeted nudges and campaigns to improve activation and engagement

Growth Experimentation & Incentive Design
Identify key activation milestones and design:
Nudges
Incentives
Education loops
Build gamified referral and onboarding programs with:
Social proof
Urgency mechanics
Reward optimization
Continuously test and optimize campaigns through experimentation frameworks

Cross-Functional Collaboration
Partner with Product & Engineering to improve UX, flows, and reduce friction
Work with Analytics teams to:
Track funnels and cohorts
Measure experiment outcomes
Identify new growth levers

Campaign Performance & GTM
Own campaign performance tracking and ROI measurement
Ensure all lifecycle communications are:
On-brand
Compliant
User-first
Lead go-to-market (GTM) for:
New referral constructs
Onboarding features
Activation initiatives

You’ll Excel in This Role If You Have
Core Requirements
5+ years of CLM-led growth experience in a consumer internet business
Proven experience across:
Acquisition
Retention
Reactivation
Strong expertise in user segmentation, cohorts, and behavioral targeting

Hands-on experience with CEP/MMP tools:
MoEngage
CleverTap
Plotline (or similar)

Strong analytical, problem-solving, and creative thinking skills
Ability to convert insights into high-impact campaigns
Strong experimentation and optimization mindset
Ability to thrive in fast-paced, evolving environments
Tier-1 / Tier-2 academic background

Bonus (Good to Have)
Experience in fintech, crypto, trading platforms, or high-scale consumer apps
Experience building zero-to-one referral or onboarding systems
Strong intuition for:
User psychology
Incentive design
Habit formation
Interest in Crypto, Web3, and product-led growth systems
High curiosity and bias toward testing, learning, and iteration

What You’ll Bring
Growth Mindset: Ability to think in loops, not funnels
Data-Driven Execution: Strong focus on metrics, experimentation, and ROI
User Obsession: Deep understanding of user behavior and motivations
Creativity + Structure: Balance of innovative thinking and disciplined execution
Ownership: Ability to independently drive high-impact initiatives end-to-end

You’ll Know You’re Winning When
Referral Conversion Rate improves across the funnel (Invite → Signup → KYC → First Trade)
Cost per Activated User decreases while maintaining quality
Activation Rate increases across defined success milestones
Time to First Trade reduces significantly
D7 & D30 Retention improves for referred and newly onboarded users

Hiring Process
Here’s what your journey with CoinDCX looks like:
Application Review
Recruiter Connect
Functional Interview Round(s)
Assignment / Simulation (Role-Dependent)
Culture & Values Discussion
Founder Conversation (For Select Senior Roles)

Ready to Build Growth That Compounds?
If you enjoy building high-impact growth systems, experimenting at scale, and shaping how millions of users experience crypto — this role is for you.
Join CoinDCX and help drive the next wave of user adoption in Web3.