Senior Manager - Marketing

ABOUT THE ROLE:
We are looking for a highly agile, business-focused, and creatively driven marketing leader to manage Unit Marketing, Walk-in Revenue Campaigns, Social Video Content, and Line of Businesses (Max Lab, Max@Home, MIAPE) for Max Healthcare.

This is a central brand marketing role focused on driving business growth and walk-in revenue across hospitals through strong marketing governance, campaign execution, content innovation, and creative consistency.

The role requires someone who:
Understands both creativity and business impact
Is street smart, digitally savvy, and AI-enabled
Can lead teams, agencies, and multiple stakeholders
Can drive quick turnaround and high-volume execution
Understands hyperlocal marketing and hospital business dynamics
Is proactive in identifying business opportunities and marketing interventions

The ideal candidate will bring a strong creative bent of mind, robust ATL/BTL campaign experience, and proven ability to manage teams and cross-functional stakeholders. This role requires a strategic thinker who can conceptualise and deliver impactful brand initiatives while ensuring seamless collaboration with internal and external stakeholders.

ROLES AND RESPONSIBILITIES
Walk-in Revenue & Unit Marketing Leadership
Lead central oversight of unit-led marketing activities focused on driving walk-in revenue across hospitals.
Monitor business trends, walk-in performance, and department-wise revenue movement across units to identify opportunities and gaps.
Recommend and drive marketing campaigns for departments or specialties witnessing dips in walk-in revenue.
Ensure timely execution of campaigns and activations aligned with business priorities and Annual Operating Plans (AOPs).
Unit Campaigns & Doctor Promotion
Lead execution and creative direction for unit-level campaigns including ATL, BTL, doctor promotion, patient engagement, and awareness initiatives.
Oversee creation of regular doctor-focused and social-first content including doctor talks, reels and short videos, patient testimonials, health awareness videos, new-age video formats and digital content
Ensure all unit communication remains consistent with brand guidelines and business objectives across 20+ hospitals.
Brand Projects & Business-Focused Campaigns
Manage key central brand projects that directly impact footfalls, walk-ins, and local activations at unit level.
Drive Pan-Max campaigns to be integrated across all units and support business growth initiatives.
Ensure creative synergy, consistency, and timely rollout across all projects.
Line of Businesses (LoBs) Marketing Support
Lead central creative and marketing oversight for Max Lab, Max@Home, MIAPE, and other ancillary businesses.
Ensure LoB communication aligns with brand guidelines, business goals, and overall marketing strategy.
Support LoBs with campaign planning, content creation, creative development, and social media communication.
Content, Creative & AI-Led Innovation
Lead ideation and development of innovative, digital-first, and high-engagement content formats.
Guide creative teams, studio teams, agencies, and production partners on campaigns, scripts, copies, films, and video projects.
Leverage AI tools and emerging technologies to improve content turnaround, ideation, execution efficiency, and creative workflows.
Continuously benchmark competition, healthcare brands, and international marketing trends to identify new opportunities and ideas.
Team, Agency & Stakeholder Management
Lead and mentor Brand Managers reporting into this role while ensuring alignment on campaign planning, creative quality, execution timelines, and business objectives.
Drive collaboration across unit marketing teams, agencies, clinicians, and internal stakeholders to ensure seamless execution.
Lead and manage relationships with agencies, production houses, vendors, and creative partners.
Identify and onboard agile, cost-effective, and fast-turnaround agency partners for ongoing business requirements.
Work on campaign plans, performance dashboards, and brand strategies to be presented to business heads and senior leadership teams.
Operational Excellence & Governance
Ensure consistency, coherence, quality, and speed across all marketing deliverables for units and line of businesses.
Drive operational hygiene through trackers, review mechanisms, reporting structures, and regular stakeholder meetings.
Monitor campaign effectiveness, content performance, and market trends to improve future communication strategies.
Prepare campaign reports, performance dashboards, and strategic updates for senior leadership teams.
IDEAL CANDIDATE PROFILE
Strong understanding of business-led marketing and brand building
Strong content, storytelling, and creative judgment
Ability to balance creativity with business outcomes
Strong leadership, team management, and stakeholder management skills
Highly agile, execution-focused, and solution-oriented
Comfortable working in fast-paced, high-pressure environments
Strong understanding of digital, video, social media, and integrated marketing ecosystems

QUALIFICATIONS AND REQUIREMENTS
MBA / PGDM in Marketing, Branding, Media, Communication, or related field preferred
8–12 years of relevant experience in:
Brand management
Unit or regional marketing
Integrated campaigns
Social and digital content
Agency or brand-side marketing
Experience in healthcare, consumer, retail, media, or digital-first brands preferred.
Strong experience in team management, ATL/BTL marketing, agency management, content production, integrated campaign execution, and stakeholder collaboration.
Strong understanding of:
ATL / BTL campaigns
Hyperlocal and unit marketing
Content production and video storytelling
Social media and digital ecosystems
Paid media and performance-led communication
Creative production workflows
Strong copywriting, presentation, communication, analytical, and project management skills
Knowledge of AI-led marketing and content tools preferred
Demonstrated ability to lead creative development end-to-end in a fast-paced environment
Strong analytical and project management capabilities
Ability to manage multiple stakeholders, teams, and projects simultaneously