Senior Manager, Product Marketing

Why this role exists

Most product marketing functions react to launches. We're building JustCall's
PMM function to drive them - shaping how the market understands what we build,
why we win, and where we're headed before the competition figures it out.

We are looking a Senior Manager of Product Marketing who can sit across the
table from a sales leader, a product manager, or a prospect - and walk out with
a sharper narrative, a tighter battlecard, and a GTM motion that converts faster
because the message finally lands. Someone who lives at the intersection of
market insight and revenue outcome - and treats both as personal accountability.

What you'll actually do

* Own positioning, messaging, and competitive intelligence for JustCall -
ensuring every customer touchpoint communicates why we win, not just what we
do.

* Build and maintain a structured competitive intelligence system - alerts,
battlecards, market tracking frameworks - that keeps Sales and Product ahead
of the market.

* Drive GTM launches end to end - from market narrative to sales enablement to
adoption tracking - in close partnership with Product, Sales, and Growth.

* Partner directly with Sales in outbound and enterprise motions - shaping
customer conversations, win-loss narratives, and objection handling through
sharp positioning.

* Connect PMM initiatives to pipeline generation, win rates, feature adoption,
and revenue outcomes - not just launch metrics.

* Simplify complex product and AI capabilities into compelling customer
narratives that resonate across buyer personas and sales stages.

* Drive adoption, expansion, and retention initiatives alongside Product,
Growth, and CS - treating the full customer lifecycle as PMM territory.

* Build scalable PMM playbooks, launch frameworks, and sales enablement
processes that improve with every cycle.

What we're looking for

* 7-12 years across Product Marketing, GTM Strategy, Growth, or related SaaS
functions.

* Strong experience working closely with Sales in outbound or enterprise SaaS
environments where PMM meaningfully influences revenue outcomes.

* Deep understanding of positioning, messaging, competitive intelligence,
product launches, and sales enablement.

* Strong commercial mindset - you connect PMM work directly to pipeline, win
rates, adoption, and business growth.

* Highly proactive and market-aware - you track competitor products, packaging,
pricing, and messaging changes constantly.

* Strong storytelling and communication skills - you simplify complex product
and AI concepts into narratives that resonate with buyers.

* High ownership and builder mindset - you operate independently, influence
cross-functional teams, and don't wait for perfect briefs.

* Comfortable using data, customer insights, and market signals to refine
positioning and GTM strategy.

Edges that help

* You've built structured competitive intelligence systems from scratch - not
just maintained a slide deck of competitor screenshots.

* You've directly influenced Sales strategy, customer conversations, and
win-loss outcomes through positioning and market insights.

* You have deep exposure to AI SaaS, platform products, or technically complex
B2B environments - you know how to market what's hard to explain.

* You've built scalable PMM playbooks and launch frameworks that outlasted your
involvement and improved over time.

* You can independently identify market opportunities and positioning gaps -
and move on them without being asked.

How we work

* Outcomes over output. We measure PMM impact by win rates, pipeline influence,
feature adoption, and competitive displacement - not decks delivered.

* High ownership from day one - you'll build the PMM function, not inherit a
finished one.

* Fast cycles, real ambiguity, and the expectation that you bring both market
instinct and execution rigor to everything you touch.

* Competitive pay tied to the revenue narrative you shape and the GTM outcomes
you drive.

The bigger picture

JustCall is SaaS Labs' flagship product - used by 6,000+ businesses across 70+
countries to run their customer conversations. We're backed by Peak XV and
Base10 Partners, have crossed $40M ARR, and are building toward $100M with the
team, the product, and the infrastructure to get there.

If this is the role you've been waiting to find - let's talk.

SaaS Labs takes pride in being an equal opportunity employer. We believe diverse
teams build better products, which is why we're committed to making hiring or
any employment decision regardless of race, colour, religion, national origin,
age, sex, marital status, ancestry, disability, genetic information, veteran
status, gender identity, sexual orientation, or any other characteristic.