Senior Marketing Manager

Role Overview
KPI Partners is looking for a seasoned Senior Marketing Manager to lead end-to-end marketing strategy and execution across demand generation, content marketing, and marketing operations. This role requires a strong blend of strategic thinking, hands-on execution, and deep domain understanding of Data Engineering, AI, and Cloud ecosystems.
You will work closely with sales, alliances, engineering, and leadership teams to build compelling narratives, drive pipeline growth, and strengthen KPI Partners’ positioning across key partner ecosystems including Microsoft, AWS, Databricks, Snowflake, and GCP.

Location: Bangalore
Experience: 10–15 years
Availability: Immediate
Key Responsibilities
1. Demand Generation & Pipeline Growth
Own and execute multi-channel demand generation programs across:
Website and SEO
Paid media (LinkedIn, Google, programmatic)
Email marketing and marketing automation
Build and optimize funnel metrics: MQLs, SQLs, pipeline contribution, CAC
Design and execute account-based marketing (ABM) campaigns for key enterprise accounts
Partner with sales teams to align campaigns with revenue goals
2. Content & Messaging Strategy
Lead content strategy focused on:
Data Engineering, Data Science, AI/GenAI
Cloud data platforms and modernization (AWS, Azure, GCP)
Develop:
Thought leadership (whitepapers, POVs, blogs)
Sales enablement assets (pitch decks, battle cards, case studies)
Partner-specific messaging aligned to Microsoft, AWS, Databricks, Snowflake
Translate complex technical concepts into business-focused storytelling
3. Marketing Operations & Corporate Marketing
Drive marketing operations including:
Campaign planning and tracking
Budget management and ROI analysis
Martech stack optimization
Oversee corporate marketing initiatives:
Employer branding and talent marketing
Brand positioning and consistency
HR marketing campaigns (hiring, culture, EVP)
Establish scalable processes across marketing functions
4. Offering Positioning & Value Proposition
Work with leadership and solution teams to:
Define GTM strategy for offerings (Data, AI, Cloud Migration)
Build differentiated value propositions
Align messaging with market trends and partner priorities
Support launch of new solutions, accelerators, and industry offerings
5. Events & Field Marketing
Plan and execute:
Industry events, partner events, and field marketing programs
Webinars, roundtables, and virtual events
Maximize ROI from events through pre-event outreach and post-event follow-ups
Collaborate with partner marketing teams for joint GTM activities
6. Stakeholder & Team Leadership
Manage and mentor cross-functional marketing teams (content, digital, design, ops)
Collaborate with:
Sales and business development
Engineering and solution architects
Partner alliance teams
Drive alignment between marketing strategy and business objectives
Required Skills & Experience

Domain Expertise
Strong understanding of:
Data Engineering concepts (ETL, pipelines, data lakes/warehouses)
AI/ML and modern AI tech stacks (GenAI, LLM ecosystem)
Cloud platforms (AWS, Azure, GCP)
Data platforms (Databricks, Snowflake, Fabric)
Legacy to cloud/data migration strategies
Marketing Expertise
Proven experience in:
B2B demand generation and pipeline creation
Content marketing in technology/services environment
ABM and partner-led marketing
Strong storytelling and narrative-building skills for IT services and products

AI-Driven Marketing & Prompt Engineering (Must-Have)
Hands-on experience using generative AI tools such as ChatGPT, Claude, and Gemini for marketing use cases
Strong understanding of prompt engineering to generate high-quality outputs across:
Content creation (blogs, POVs, case studies, ad copies)
Design inputs (creative briefs, campaign concepts)
Campaign planning (GTM plans, messaging frameworks, personas)
Workflow automation (campaign execution, reporting, internal ops)
Ability to integrate AI into day-to-day marketing workflows to improve productivity, speed, and output quality
Experience evaluating and experimenting with emerging AI tools for marketing innovation
Strong judgment to ensure accuracy, brand consistency, and governance in AI-generated outputs
Execution & Leadership
Hands-on experience in campaign execution (not just strategy)
Experience managing marketing budgets and tracking ROI
Ability to balance strategic thinking with execution rigor
Experience leading teams and cross-functional collaboration
Preferred Background
Experience in IT services / consulting organizations
Prior exposure to partner marketing with hyperscalers or data platforms
MBA in Marketing or equivalent (preferred but not mandatory)
What Success Looks Like
Strong pipeline contribution aligned with revenue goals
High-impact content driving engagement and conversions
Consistent, differentiated messaging across offerings and partners
Efficient marketing operations with measurable ROI
Strong alignment between marketing, sales, and partner ecosystem