SFMC Developer

Choosing Capgemini means choosing a company where you will be empowered to shape
your career in the way you’d like, where you’ll be supported and inspired by a
collaborative community of colleagues around the world, and where you’ll be able
to reimagine what’s possible. Join us and help the world’s leading
organizations unlock the value of technology and build a more sustainable, more
inclusive world. 

YOUR ROLE

As an SFMC Developer, you will be responsible for designing, developing, and
optimizing marketing automation solutions within the Salesforce Marketing Cloud
ecosystem. You will collaborate with cross-functional business, marketing, and
technical teams to deliver scalable, data‑driven customer journeys that enhance
engagement and elevate overall customer experience.
 
In this role, you will play a key role in:
* Developing and deploying custom SFMC solutions including email templates,
landing pages, automations, and journeys.
* Building scalable and reusable components using AMPscript, SSJS, and SQL
within Marketing Cloud.
* Implementing and optimizing Journey Builder workflows and multi‑channel
campaigns (email, SMS, push).
* Integrating SFMC with Salesforce CRM and other external systems using APIs,
data extensions, and automation studio.
* Ensuring data hygiene, segmentation accuracy, and personalization across
campaigns.
* Participating in code reviews, solution design discussions, and production
support activities.
* Monitoring platform performance, debugging issues, and ensuring best‑practice
security and governance.

YOUR PROFILE

* Salesforce certifications (e.g., Marketing Cloud Email Specialist,
Administrator, Developer).
* Experience with MobilePush, CloudPages, and distributed/enterprise BUs.
* Exposure to CDP/RTCDP, GA4/analytics stacks, and event streaming (e.g.,
Segment).
* Knowledge of serverless functions, middleware (Mulesoft), or customer data
platforms.
* Experience in highly regulated industries (finance, healthcare, telecom) and
localization at scale.

TOP 5 TECHNICAL SKILLS

1. AMPscript & SSJS

* Personalization, dynamic content, and scripted automations/CloudPages.

2. SQL for SFMC (Automation Studio / Query Activities)

* Audience segmentation, transformations, deduplication, and performance
tuning.

3. Journey Builder & Automation Studio

* End-to-end campaign design, event-driven journeys, error handling, and
reusability.

4. APIs & Integrations (REST/SOAP, MC Connect)

* Data sync with CRM and external systems, token management, and integration
reliability.

5. Email/Mobile Engineering & Deliverability

* Modular HTML/CSS email coding, device/client rendering, IP warm-up, and
compliance.

WHAT YOU'LL LOVE ABOUT WORKING HERE

* You can shape your career with us. We offer a range of career paths and
internal opportunities within Capgemini group. You will also get personalized
career guidance from our leaders.
* You will get comprehensive wellness benefits including health checks,
telemedicine, insurance with top-ups, elder care, partner coverage or new
parent support via flexible work.
* At Capgemini, you can work on cutting-edge projects in tech and engineering
with industry leaders or create solutions to overcome societal and
environmental challenges. 

Capgemini is an AI-powered global business and technology transformation
partner, delivering tangible business value. We imagine the future of
organizations and make it real with AI, technology and people. With our strong
heritage of nearly 60 years, we are a responsible and diverse group of 420,000
team members in more than 50 countries. We deliver end-to-end services and
solutions with our deep industry expertise and strong partner ecosystem,
leveraging our capabilities across strategy, technology, design, engineering and
business operations. The Group reported 2024 global revenues of €22.1 billion.
Make it real | www.capgemini.com [https://www.capgemini.com]