Talent Marketing Manager

Description – External
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data, and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits, and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
This role will serve as a Talent Marketing Events Lead, owning the strategy, planning, and execution of in‑person, virtual, and hybrid recruitment events and employer brand experiences. This individual will partner closely with Talent Acquisition, internal stakeholders, and external vendors to deliver scalable, compliant, and high‑impact experiential activations across the system.

Primary Responsibilities
Serve as the events and experiential marketing lead within Talent Marketing, owning end‑to‑end planning and execution of in‑person, virtual, and hybrid recruitment events
Partner closely with Talent Acquisition to understand hiring priorities, talent personas, and workforce plans, and translate them into targeted event strategies and engagement experiences
Lead the strategy, calendar planning, and delivery of recruitment events including career fairs, campus engagements, leadership hiring events, virtual hiring days, webinars, and employer brand experiences
Act as the central cross‑functional coordinator, partnering with Legal, Compliance, Procurement, Finance, Risk, IT, Facilities, Corporate Marketing, and HR to secure required reviews, approvals, contracts, and sign‑offs
Ensure all events and activations are fully compliant with Optum and UnitedHealth Group policies, brand standards, data privacy requirements, and regional regulations
Consult with internal stakeholders to translate talent needs into compelling, brand‑aligned event messaging and narratives that resonate with target audiences
Collaborate with creative partners, media agencies, and internal teams to ideate, design, and execute integrated event campaigns across digital, social, email, and on‑ground channels
Manage event vendors and partners end‑to‑end, including briefs, budgets, contracts, timelines, production, logistics, and post‑event reconciliation
Own event project management, including run‑of‑show planning, stakeholder communications, risk mitigation, contingency planning, and on‑site / live virtual execution
Partner with internal teams and external vendors to bring experiential concepts to life, ensuring a seamless and high‑quality candidate experience
Track and analyze event performance metrics (attendance, engagement, applications, conversions, cost per lead, ROI) and provide actionable insights and optimization recommendations
Maintain documentation, playbooks, and best practices to support scalable, repeatable, and efficient event execution across regions
Manage multiple projects simultaneously while contributing to broader Talent Marketing and Employer Brand initiatives
Partner with fellow team members to share insights, improve processes, and elevate overall impact
Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives related to work environment, location, flexibility, or business needs. The Company may adopt, vary, or rescind these policies at its discretion.

Qualifications – External
Required Qualifications
Bachelor’s degree in marketing, communications, advertising, business, or a related field
5+ years of experience in event marketing, experiential marketing, employer branding, or talent acquisition marketing, preferably in a large matrixed organization
5+ years of hands‑on experience planning and executing in‑person, virtual, and hybrid events end‑to‑end
Proven experience coordinating with cross‑functional teams (Legal, Compliance, Procurement, Finance, IT, Facilities, and Corporate Marketing) to secure approvals and manage governance
Strong project management skills with experience managing multiple events, timelines, budgets, and stakeholders simultaneously
Experience working with external vendors and agencies, including contracting, briefing, and performance management
Demonstrated ability to operate effectively in a deadline‑driven, highly matrixed environment
Strong communication, interpersonal, and stakeholder management skills (internal and external)
Advanced organizational skills with strong attention to detail
Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint)
Proven ability to work with ambiguity, adapt quickly, and problem‑solve in live event environments