Visual Designer - Packaging, 2D-3D Motion & Marketing

About DeHaat Consumer Products Pvt. Ltd.
Honest Farms by DeHaat Consumer Products Pvt. Ltd. is focused on delivering traceable, responsibly grown produce to modern consumers—connecting urban demand with rural supply in a fair, transparent, and sustainable way. We believe in being honest—with our farmers, our customers, and ourselves. We're building a food system that’s good for people, good for farmers, and good for the planet.
At DeHaat Consumer Products Pvt. Ltd., we’re building DeHaat Honest Farms as a modern FMCG brand focused on delivering high-quality, pesticide-free food to everyday homes.
What sets us apart is how strongly the foundation is built.
Backed by one of India’s deepest agri ecosystems, we work closely with farmers across regions, ensuring direct sourcing, transparency, and consistency at scale. Every product goes through strict pesticide checks before it reaches the consumer.

About DeHaat
DeHaat, a leading Agri-Tech startup, offers end-to-end solutions to India's farmers using AI technologies. With a presence in 12 states, 18,000+ DeHaat Centers, and 500+ FPOs, we impact 13 million+ farmers. Our AI crop advisory covers 30+ crops in regional languages & we export to 30+ countries. Founded by top institute alumni, DeHaat is fully funded, achieving consecutive Great Place to Work certifications. Recognized by NASSCOM, Forbes, ET, Niti Aayog, and Bill Gates Foundation, our 14-year journey reflects impactful innovation in the agricultural sector.
DeHaat Website: DeHaat, From Seeds to Market | Online marketplace for farmers
DeHaat Consumer Products Pvt. Ltd. Website: Honest Farms
Youtube: DeHaat Honest Farms
Amazon Store: DeHaat Honest Farms

Visual Designer - Packaging, 2D-3D Motion & Marketing
We’re looking for someone who understands one simple truth:
👉 People don’t read packs. They scan, feel, and decide.
If you can design for that moment - keep reading.

What we’re building
We’re taking food from farms to homes.
But in between that journey lies a shelf, a screen, and a split-second decision.
That decision is design.

What you’ll do (a lot more than “just packaging”)
Make products impossible to ignore
Design packaging across categories and SKUs
Collaborate with systems that scale (because we won’t stop at 5 products)
Structure information so it’s clear, compliant, and compelling
Turn packs into visuals people want to click
Create 3D pack, environment renders and mockups
Build hero visuals for campaigns and marketplaces
Support motion designers with usable 3D assets
Create simple product animations, motion graphics, and dynamic compositions for campaigns and digital platforms
Develop motion-led creatives for ecommerce, quick commerce, social media, and digital ads
Edit videos for launches, product storytelling, advertisements, and performance marketing campaigns
Use existing product renders and assets to build engaging visual storytelling through motion
Contribute to both static and motion formats depending on campaign requirements
Show up everywhere the brand lives
Design creatives for ecommerce, quick commerce, and digital ads
Work on print, retail, and on-ground branding
Adapt campaigns across static, motion, and video formats without losing quality
Create platform-ready outputs optimized for different digital channels and placements
Move fast without breaking things (especially layouts)
Handle multiple SKUs, updates, iterations, and motion adaptations
Maintain organized project files, motion assets, and editable source files
Keep details sharp even when timelines aren’t
Work efficiently across parallel workstreams and tight deadlines
Use AI as a creative amplifier, not a shortcut
Use AI tools (ChatGPT, Google Gemini Flow, Midjourney, DALL·E, Firefly, etc.) to generate high-quality visual directions, concepts, and assets
Write effective prompts to create campaign-ready imagery, product compositions, and backgrounds
Explore AI for faster ideation, variation, and visual experimentation
Combine AI outputs with design craft to achieve production-ready quality
Don’t just design - contribute to what gets designed
Generate ideas for creatives, campaigns, motion hooks, and product storytelling
Assist in shaping content direction for ads, packs, videos, and listings
Collaborate with marketing to bring sharper, more effective communication
Explore new-age motion styles, transitions, storytelling formats, and content structures

What you should bring
2-6 years of design experience
Strong fundamentals: layout, typography, hierarchy
Solid experience in packaging design (non-negotiable)
Working knowledge of 3D tool - Blender, from modelling, staging, lighting, rendering to AI-assisted visualization tools (non-negotiable)
Adobe Creative Suite (especially Photoshop, Illustrator, InDesign)
Working knowledge of After Effects and Premiere Pro for motion graphics and video editing (non-negotiable)
Understanding of print production and motion workflows
And more importantly:
Ability to turn complex information into clear, effective design
Strong attention to detail - especially in labels, alignment, motion timing, and print accuracy
Comfort working across packaging, marketing creatives, motion graphics, and digital formats
Understanding of lighting, texture, composition, and environments across 3D/2D workflows
Ability to handle multiple SKUs, iterations, and tight timelines
A sharp sense of what works on shelf vs what performs on screen
Understanding of hooks, pacing, and storytelling in short-form digital content
Ability to simplify communication visually through both static and motion mediums
👉 You don’t wait for content(copy) - you help shape it
👉 You don’t just use AI - you direct it
👉 You understand when static works and when motion can make it stronger

Bonus points if
You’ve worked on FMCG or D2C brands
You understand how products and creatives behave on marketplaces
You’ve created motion-led creatives for ecommerce, q-commerce, or digital advertising
You’ve used AI to create production-level creatives, not just experiments
You’ve ever redesigned a pack and thought, “this will sell better now”
You understand how to make products feel dynamic through motion, transitions, and storytelling

What we’re looking for
You’re not just designing packaging.
You’re designing how the brand moves, feels, and performs across shelves, screens, and campaigns.
Because today, products don’t just compete in stores.
They compete in scrolls, thumbnails, reels, quick commerce grids, and split-second attention spans.
If you care about craft, clarity, storytelling, motion, impact - and know how to bend AI to your will - we’d like to talk.